Fall has arrived at Counselor Top 40 supplier SanMar (asi/84863).

The largest supplier in promo has dropped 170 new styles across 22 brands ahead of the upcoming season.

SanMar’s (asi/84863) exclusive wholesale partnership with MiiR includes 31 styles across outerwear, bags and more.

Among the highlights are MiiR apparel and bags, Flexfit (asi/54411) headwear, and fleece offerings from District and Port & Co.

This season marks MiiR’s expansion beyond premium drinkware, a first for the sustainability-focused brand. The launch includes 31 men’s and women’s styles spanning outerwear, layering pieces, polos and bags. The brand’s “Give Code” program offers visibility into specific initiatives customers’ purchases support via a QR code found on the tag.

MiiR Women’s Sashiko Stretch Puffy Long Jacket (MRAW445) from SanMar

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This partnership with SanMar represents a new chapter of growth for MiiR, according to its CEO and founder Bryan Papé. “We’ve spent 15 years building products rooted in intentional design and generosity, from the drinkware people use every day to the apparel and bags launching this summer,” he said. “Partnering with SanMar elevates what we’ve already been building in the corporate space, bringing our full ecosystem to more businesses through the most trusted name in the industry.”

As part of a recent agreement, SanMar will take over MiiR’s full gifting and promo portfolio (including drinkware) beginning in January 2027.

SanMar is also expanding its retail brand portfolio with the addition of Flexfit, bringing the headwear brand’s renowned stretch-to-fit technology to customers as a standalone offering for the first time. Building on a partnership that spans more than 20 years, the launch gives customers access to eight Flexfit-branded cap styles, including stretch-fit and adjustable options.

The Flexfit Wooly Combed Cap (FF6277), now available from SanMar

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And, because fall is known for being a chillier season, SanMar is doubling down on fleece apparel and outerwear built for comfort. District MelloFleece, for one, brings a fresh take on athleisure with lightweight, ultra-soft styles designed for all-day comfort and effortless versatility, SanMar said. The collection is available in 23 colors and in silhouettes including crewneck, hoodie and full zip.

SanMar is also introducing two new collections from Port & Co. this season: Foundation Fleece and Easy Fleece. Available in 17 colors, Foundation Fleece is the brand’s heaviest fleece yet at 10.7 ounces. Meanwhile, Easy Fleece is offered in 30 colors across both adult and youth sizes.

“Together, Foundation Fleece and Easy Fleece give our customers more options to meet a wider range of needs,” said Shelley Renning, vice president of merchandise at SanMar. “From wear-anywhere essentials to value-focused programs and everyday uniforming, Port & Co. styles continue to deliver the comfort, quality and versatility consumers are looking for.”

Port & Co. Foundation Fleece Pullover Hooded Sweatshirt (PC107H) from SanMar

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SanMar will showcase new fall styles at the SAAC Expo in Long Beach, CA, and the PRINTING United Expo 2026 in Las Vegas, NV, which will also feature the ASI Show Pavilion.

Based on estimated 2025 North American promotional products revenue of $4.1 billion, SanMar ranks first on Counselor’s most recent list of the largest suppliers in the industry.

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