Strategy

What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo

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With unique considerations and shopping preferences compared to their...

Competitive Edge Acquires Creative Specialties

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The deal brings together two distributorships with more than 80 years of combined history.

  ‘Lost Arts’ & Customer Service Secrets From ASI Fort Worth Keynoter Bruce Himelstein

You don't work 30-plus years in the...

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Boundless Names Aaron Hamer CEO

Word on the new chief executive comes as t...

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Your Path to Increased Profit: Don’t Treat Sales Like an Unexpected Guest

Even if you don’t relish sales, promo busi...

Tony Pinto Retires From Promo

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The multi-line rep, who spent 25 years with 3M, has been in the industry for nearly 40 ...

Joe Huber Named to SVP Sales Role at The Kanata Group

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The Missouri-based supplier specializes in products that include blankets, towels, thro...

  Pelican CEO JC Curleigh Riffs on ‘140-Year-Old Startups’ & Turning Around Gibson Guitars

James "JC" Curleigh has big plans for Pelican. The CEO of the brand of protective...

JH Specialty Promotes Darren Lichtsinn to VP of Promo

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It was one of nine promotions the Indiana-based company, which provides branded merchan...

Grace Schettler Joins Chipply as Senior VP of Sales

Schettler comes to the team store e-commer...

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The Collegiate Fashion Trend Favored To Win the Outerwear Game

Fall is right around the corner, making...

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Promo Power: ‘DunKings’ Merch Sells Out in Less Than 20 Minutes

A successful Superbowl commercial starring...

Importing Costs Soar, Delays Mount as Supply Chain Flashpoints Flare

War in the Middle East and drought in Cent...

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Trade Show Sales Checklist: Top Products for Maximum Profits

Dominate this event sales season by...

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Decorating Roundup: JDS Industries Named Master Distributor for Stahls’

Plus, a direct-to-film equipment supplier ...

  Mindset Shifts & Storytelling: A Conversation With Mimi Brown

Security, familiarity and comfort can be good things, especially during tumultuous...

Shonebarger Steps Down as Hit Promo President; Schmidt Now CEO & President

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Eric Shonebarger spent 20 years with the Top 40 supplier, spearheading technological ad...

Corporate Imaging Concepts Names New CEO

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David Ashe, a longtime business leader with private equity-related experience, is now t...

Trader Joe’s Files Appeal of Judge’s Scathing Dismissal of Merch-Centered Lawsuit

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The grocery chain believes a union has infringed on its trademarks in branded apparel, ...

Activist Investor Goes on Offensive Against New Gildan CEO, Board of Directors

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Browning West issued a sharply worded statement questioning new chief executive Vince T...

Pinnacle Design Is Now an Employee-Owned Company

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The supplier firm says the move demonstrates its commitment to employees and clients.