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Editor’s Picks: Trendy Tumblers

Print Primer: What Is Wide-Format?

High Margins & Repeat Business With Business Form Sales

Cintas Announces Executive Leadership Restructuring

The Counselor Top 40 distributor separated its CEO and president roles, with Todd Schneider remaining CEO and Jim Rozakis promoted up to president.

25 US States Sue the Trump Administration Over New Global Tariffs

The suit, led by New York’s governor and attorney general, claims the administration enacted the most recent levies as a pretext to replace old tariffs.

BAMKO Grows Q2 Revenue by 6.2%

The Counselor Top 40 distributor parent company, SGC, released its second-quarter earnings on Tuesday.

Nadel Acquires All Branded Group, Expanding Presence in Australia

The Counselor Top 40 distributor says the acquisition will help give its clients greater global reach and more powerful promotional products solutions.

Promo Insiders Deep Dive: Inside Trade Talks Between the US, Canada and Mexico

After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be affected.

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News

ASI Show Chicago 2026: Product Showcase Winners

These new and trending items made the biggest impact on attendees at ASI Show Chicago.

Products

This Week’s New Suppliers: New Promo for a New Month

Discover creative products from new ASI suppliers.

Products

Editor’s Picks: Versatile Lanyards

Branded lanyards are a staple for conferences, trade shows, schools and workplaces alike.

Industry News

TSC Acquires Kreative Marketing Kompany

The acquisition gives the distributor a foothold in northeast Ohio.

Pagani Pens Announces Acquisition of Senator

Senator will continue to operate as an independent brand within the Pagani Pens Group.
In The News - August 2026

Bob Lilly Promotions (asi/254138) , a Counselor Best Place to Work, launched a redesigned website. The goal is to make finding and ordering branded corporate faster and clearer for businesses of...

Peerless Umbrella Donates to Tunnel to Towers Foundation

The Newark, NJ-based supplier is giving a percentage of sales of its Americana collection to the charitable organization from now through Sept. 30, to mark the 25th anniversary of the 9/11 terror a...
Gildan Reaches Deal To Sell HanesBrands Australia as Q2 Revenue Dips

The announcement comes just after Gildan reported a Q2 loss of $50 million in its latest earnings report.

Promo for the Planet

Is Your Business Ready for California’s Textile Waste Law?

Strategy

Counselor State of the Industry 2026: Top Promotional Products Categories

Among the most-sold product categories, apparel continues to dominate.

Counselor State of the Industry 2026: Ease Cost Pressures

Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.
Counselor State of the Industry 2026: Becoming Indispensable to Distributors

Reliability, expertise and top-notch service are essential for helping suppliers become indispensable partners to distributors.

Everything Is Customer Service: Share the Win With Your Team

Embracing this mindset will improve customer loyalty, boost employee satisfaction and transform your business.
Tap Into the Vintage Aesthetic for Trendy T-Shirts

A modern yet vintage-style tee isn’t an oxymoron.

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