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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Next Level Apparel Becomes U.S. Cotton Trust Protocol Member

Through the membership, the Counselor Top 40 supplier will be better able to track its ...

Barker Specialty Acquires Capital Design

Started nearly 40 years ago by Judy Mann, the acquired company has rebranded as Freemiums.

Storm Creek Hires New President, Appoints Director of Sales

Jon West takes over as president, with company founder Doug Jackson moving into the rol...

Sky High Marketing Acquires Maple Avenue Printing & Embroidery

The deal strengthens the distributor’s production capabilities, introducing in-house sc...

NC Custom Acquires Confection 360

Confection 360’s high-speed, high-definition etching technology for imprinting chocolat...

Botanical PaperWorks Transitions to New Ownership

Founder and CEO Heidi Reimer-Epp has sold the company to Kyle and Kayla Kannwischer aft...

Obituary: David Long, Sourcing City

The chairman of the U.K.-based promotional products service organization will be rememb...

Stahls’ Adds 4 Leaders To Help Scale On-Demand Fulfillment Technology

The supplier of heat-printing equipment and apparel-decoration technology said the hiri...

Chocolate Chocolate Rebrands as Totally Chocolate Promo

The supplier says the name change aligns it more closely with its retail brand, Totally...

Top 10 of 2025: Promo for the Planet

Sustainability coverage this year included discussions on the most important certificat...

Top 10 of 2025: ASI Media’s Podcasts

This year we launched two additional podcasts and touched on everything from print on d...

A Glimpse at the Company Behind the Official America250 Web Store

Fabritech, a Michigan-based distributor and decorator, is working with licensing agency...

Seeded Promotions Upcycles Tea Waste Into Grow Kits

The supplier says the new product helps reduce plastic waste while also providing meani...

4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur

Lea Gilbert, who launched direct-to-garment apparel-decoration business Treehouse Creat...

Goldstar Adds Grosche Drinkware, Dock & Bay Towels to Lineup

The Counselor Top 40 supplier said the B Corp certified brands mesh well with its commi...

Ross Hunter Joins Liquid Graphics as Chief Operating Officer

Most recently president of ROQ.US, Hunter will help Liquid Graphics expand its automati...

Print-on-Demand Platform Printful/Printify Rebrands as FYUL

The e-commerce fulfillment firms merged last year. FYUL combines the technology and sup...

Vantage Apparel Appoints Chris Alfano as Chief Information & Digital Officer

In the expanded role, Alfano will lead the company’s digital transformation initiatives...

Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

The clothing brand released its first-ever sustainability report and got candid about i...

What We’re Thankful for in Promo

Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a m...

3D Apparel Simulation Tech Aims To Be ‘Visual Source of Truth’ for Industry

Technology company SEDDI recently released Decorator, which renders true-to-life digita...

Q&A: How Boundless Measures Sustainable Sourcing With PRISM Initiative

Andrea Stoll, chief marketing officer of the Counselor Top 40 distributor, explains how...

Stahls’ Fulfill Engine Integrates Spoke Custom Products

The print-on-demand platform has added more than 70 products from the division of Couns...

Automate & Elevate Event Explores AI’s Role in Promo

The virtual summit, hosted by Branded Merch Network on Nov. 13, featured leaders in the...

To Mobilize Disaster Relief Efforts, Promo Pros Launch Team On-Demand

After providing relief to victims of devastating flooding in Texas this summer, Lawrenc...