Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Print On Demand Conference 2026: ‘The Opportunities Are Limitless’

Suppliers, distributors, decorators and other POD professionals gathered in West Palm B...

Sustainable Merch Summit 2026 Set for Earth Day

The second annual virtual summit, hosted by the Branded Merch Network, ASI, Apparelist ...

Stylish & Sustainable: Upcycling, Recycling and Other Techniques on the Cutting Edge of Fashion

Designers – in promo and beyond – are celebrating the joyful side of sustainable apparel.

The Next 5 Years: How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

The Next 5 Years: Achieve Full Transparency in Sustainability

Greater accountability and transparency will define the next wave of environmental stew...

ASI Media’s 2025 Salespeople of the Year

These are the solution-weaving sales all-stars propelling big business in promo.

Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Being creative and consultative helps distributors overcome perceived negative sentimen...

Counselor State of the Industry 2025: Promo Industry Trends

How will volatility impact four of the biggest industry-wide trends?

2025 Counselor Gift Guide

Close the year strong with trendy product picks for top promo end-buyers.

Counselor Promo Campaign Awards

Discover the promotions that deliver creativity in spades.

The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection

Apparel decorators produced a creative collection of branded merch to outfit the hosts ...

Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery

The CEO and creative director of Colorado-based distributor AMB3R Creative worked on a ...

Get a Leg Up on Profits by Selling Pants

Distributors focused only on the top half of apparel could be missing a lucrative oppor...

Stahls’ Strengthens Global Team With New Stahls’ TPT Managing Director

Josep Maria Morralla Mercadé will head up the company’s Spain-based apparel decoration ...

In 2025, SwagCycle Facilitated Nearly $9M in Charitable Donations

The landfill diversion solution for the promo industry has enabled more than $12.6 mill...

Proforma Acquires Safeguard From Deluxe, Adding Nearly $180M in Annual Sales

The family-owned Counselor top five distributor agreed to purchase an arm of the public...

How Made-To-Order Apparel Levels Up Promo Campaigns

Though it comes with plenty of challenges, made-to-order apparel reaps unique benefits ...

Q&A: Mel Lay of Allmade on the Importance of Showing Your Impact

The sustainable apparel supplier recently updated the impact calculator on its website.

Obituary: Michael Vasilantone, Vastex International

A gifted engineer and innovator, Vasilantone was an instrumental figure in the developm...

Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels

When it comes to ads that truly connect with consumers, promo’s carbon footprint is act...

Vantage Apparel Launches Web Store Platform Swagee

The platform offers a white-label experience and print-on-demand fulfillment with no mi...

Creativity & Storytelling Highlighted at PPAI Expo 2026

Abigail Posner, former director of creative works at Google, encouraged the audience to...

PPAI Expo 2026: 4 Trends From the Show Floor

Onsite activations and micro-versions of regular products were among the notable sights.

What Distributors Should Know About Sustainable Sourcing

During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for ...

Donray Printing Merges With Cut-and-Sew Supplier LBU Inc

The Parsippany, NJ-based Donray Printing is known for its expertise in offset and digit...