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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Bold Promo Hires Charity Gibson as Head of Strategic Accounts

Gibson will spearhead the supplier’s efforts to expand and elevate partnerships with to...

Leader Promotions & Image Source Earn EcoVadis Bronze

The distributor firms rank in the top 35% of all companies assessed by the business sus...

S’well Returns to Direct Distribution After Years of Exclusive Supplier Agreements

Part of Lifetime Brands Inc., the reusable drinkware brand said distributors will now h...

Survey: Gen Z Wants Sustainable, Socially Responsible Promo

ASI’s 2025 cohort of summer interns shared their thoughts on the industry and what’s im...

S&S Activewear Sunsets Textile Recycling Program, Citing Lack of Data

The Counselor Top 40 supplier said its recycling partner Give Back Box wasn’t able to p...

Vantage Announces Integration With Cutter & Buck

Distributors using Vantage Webstores can stock their online stores with styles from Cut...

Brittany Frase Joins MadeToOrder as Chief Revenue Officer

Frase formerly served as vice president of sales at Counselor Top 40 supplier Hirsch.

U.K.-Based Pro-Ad Acquires Corporate Recognition

The distributor said the acquisition of the branded business gifts company will help st...

Q&A: BDA Sustainability Head Discusses Signing The Climate Pledge

The Counselor Top 40 distributor has committed to reaching net-zero carbon emissions by...

Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology

Also, Roland DG wrapped a digital grand piano with custom artwork, and ColDesi introduc...

How Print on Demand Is Reshaping Promo

The decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...

The Bright Side: Proforma Supports Nashville-Based Music Nonprofit

More than 120 participants in the Counselor Top 40 distributor’s annual service project...

BELLA + CANVAS Releases Inaugural Impact Report

Among other revelations, the apparel supplier shared the results of a life cycle assess...

How the Recent B Corp Backlash Reveals the Limitations of Sustainability Certification

A fast fashion brand is one of more than 10,000 B Corps, which has led critics to quest...

The Legacy Group Names Par One’s Kathy Doyle as Supplier Rep of Year

The industry buying group presented the award at its annual meeting in Chicago.

Marc Simon Retires as CEO of HALO; Jim Hilt Named as Replacement

In his 20-plus years with the Counselor Top 40 distributor, Simon helped transform the ...

PSI, Europe’s Largest Promo Event, Is Moving in 2027

Starting in January 2027, the Germany-based show will relocate from Düsseldorf to Cologne.

Dozens of Promo Firms Rank on 2025 Inc. 5000 List

The annual list highlights the fastest-growing private companies in America.

Hit Promo Enters Strategic Partnership With iClick

Thanks to the partnership, Hit will now offer PopSockets and other products to customers.

iClick Adds Sustainable Tech Brand Xoopar to Product Lineup

The eco-conscious line of tech accessories is made from Global Recycled Standard-certif...

4imprint’s 2025 Half-Year Revenue Down 1%

The industry’s top distributor said that despite tariff-related headwinds it remains co...

Gildan Names S&S Activewear as Exclusive Wholesale Distributor for American Apparel

The Montreal-based apparel company also announced that it had selected S&S Activewear a...

Storm Creek Earns EcoVadis Gold Rating

The ranking puts the B Corp-certified apparel supplier among the top 5% of more than 13...

BYBBA’s Bondi Style Named ‘Best Packable Bag’ by Oprah Daily

Another sustainable bag supplier, ChicoBag, was recently featured on Good Morning America.

Nadel Installs Solar Panels, Furthering Sustainability Commitment

The Los Angeles-based Counselor Top 40 distributor has set a target to reach net-zero c...