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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Best Use of Video: Incentive Concepts

A fun, informal steak-grilling instruction concept that tapped, in timely fashion, into...

Fauci Bobblehead Raises $200k for Healthcare Workers

Two new Fauci-themed bobbleheads are on preorder. They will also raise money to support...

Survey: Small Biz Confidence Ticks Up

Nonetheless, sentiment remains near a historic low for the survey.

How to Onboard Remote Workers

Use these sound strategies to ace remote onboarding of new hires who’ll be working from...

Gemline Partners With Gardening Brand Modern Sprout

The Top 40 supplier is bringing Modern Sprout gardening products into its growing promo...

7 Tips for Networking Virtually

Use these strategies from networking experts to gain valuable connections in the age of...

HPG Launches New Food Gift Brand

Batch & Bodega combines snacks from small-batch brands with HPG hard goods to create at...

Swag Still Features in Democratic Convention

Despite COVID-19 forcing a scaled-down convention with far less attendees than normal, ...

Best Supplier Self-Promotion: Maple Ridge Farms

The creative supplier’s ingenious March Madness promotion was fouled hard by the tourna...

FTC Sues Promo Firm, Alleges PPE-Related Violations

Zaappaaz Inc. and its founder Azim Makanojiya previously pled guilty to price fixing in...

Seattle Kraken Break NHL Merch Sales Record

Fans of the National Hockey League’s newest expansion team can’t get enough of the club...

Gemline Now Selling Red Cross Brand Products

A portion of the proceeds from the sale of every American Red Cross product goes to sup...

Manufacturing Expands, But Job Losses Continue

The U.S. manufacturing sector grew for a third straight month.

Top CEOs Urge Congress to Help Small Biz More

The leading executives say that many U.S. small businesses will close because of the ec...

COVID Impacts Promo’s Back-to-School Sales

Still, distributors are hustling to make the best of a tough environment through person...

Public Promo Firms’ Q2 Earnings Results Vary Greatly

HanesBrands and BAMKO beat the odds and had strong quarters; Cimpress and Gildan strugg...

COVID-Themed Wedding Merch Abounds

The branded swag serves as everything from gifts to wedding attendees to laments on nup...

How to Increase Q4 Sales

Cultivating a positive mindset during these trying times will help you find opportuniti...

BAMKO’s Sales Rise 217% in Q2

PPE business fueled the surge. The Top 40 distributor’s sales of traditional promotiona...

Person of the Year 2020: Jo-an Lantz, Geiger

Her ascension last year to Geiger’s CEO chair confirmed what everybody already knew: Jo...

Los Angeles Apparel Reopens After COVID Outbreak

Health authorities had ordered the apparel supplier closed following a reported COVID-1...

BDA’s Deutsch Part of Seattle Kraken Launch

The CEO of Top 40 promo firm BDA is a co-owner in the new just-named NHL franchise, whi...

SOI 2020: Top 40 Outlook

Sales are down overall, but the industry’s largest firms are finding ways to adapt.

SOI 2020: Shifting the Supply Chain

The traditional industry sourcing model has weathered disruption before. Will this time...

SOI 2020: Staffing Shakeup in Distributor Workforces

Thinned-out ranks and empty offices are here for the foreseeable future – and possibly ...