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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Luxury Car Brands Court Youth With Merch Collabs

BMW and Porsche are among the high-end automakers seeking to grow brand awareness with ...

ASB Integrates With ASI’s ESP

The integration of tech platforms will create efficiencies and cost savings, executives...

Promo Price Fixing Scheme Settled for $3.55M

Consumers sued four promotional products companies and their principals in the class ac...

AIM Smarter Hosts ‘Q4 Comeback’ Event

The virtual forum focused on rebounding sales, fourth-quarter success and product trends.

Holiday Season to Intensify Promo’s Shipping Woes

Industry firms are expecting increased delivery delays and costs but are working to mit...

3M Faces Countersuit in PPE Fraud Court Battle

AIME USA has filed the suit against the parent company of Top 40 promo supplier 3M/Prom...

Promo Distributor Sales Drop 24.8% in Q3

The year-on-year decline was nonetheless an improvement from the previous quarter, and ...

ASB Holds 'Thriving in 20' Event

The initiative enabled associates with the Top 40 distributor to meet for 20-minute vir...

Fred Segal Collection Benefits Postal Service

The Los Angeles clothier has launched a limited-edition line of U.S. Postal Service-the...

Vantage Launching New Safety Wear Line

It comes through a partnership with safety apparel manufacturer Xtreme Visibility.

Zoom Now Offers Virtual Event Hosting

That could lead to new opportunities for promotional product companies.

Google Launches New ‘Insights’ for Businesses

It could be a boon for promo companies looking to get an edge on the competition. Zazzl...

Jockey Factory Partner Accused of Worker Abuses

An apparel industry watchdog group is investigating. Some Jockey products are sold in p...

Under Armour, UCLA $200 Million Lawsuit Intensifies

Under Armour wants the court to dismiss UCLA’s lawsuit, which centers on the largest br...

ePromos CEO/President Steve Paradiso Retires

An executive management team is now leading the Top 40 promotional products distributor...

Evans Manufacturing Donates 130,000 Masks

The Top 40 promo products supplier provided the PPE in the city of Nogales, Mexico, whe...

Case Study: One-In-A-Million Mask Order

Thanks to an agile pivot to selling personal protective equipment, promo products pro M...

IMF Issues Improved Forecast for US Economy

The International Monetary Fund still predicts that GDP will retreat more than 4% in 20...

3M Intensifies Crackdown on COVID-Related Fraud

The parent company of Top 40 promo supplier 3M/Promotional Markets is on a mission to s...

Study: Remote Workers Want ‘Cool’ Merch

A new survey of remote workers found that company-branded swag can play an important pa...

VP Debate Fly Prompts Biden Fly Swatter Merch

The “Truth Over Flies” Fly Swatter was already sold out as of this writing.

Stran Acquires Wildman Imprints

Indiana-based promo distributor Wildman Imprints generated $11 million in sales in 2019.

Garland Writing Instruments Set to Close

COVID is compelling the shuttering, but there’s hope of an acquisition that would exten...

SnugZ to Start Selling Thermos Brand Products

It’s part of what the companies described as a new exclusive partnership.

PPP Loan Forgiveness to Begin

Still, bipartisan gridlock remains over future funding and loan availability.