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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Case Study: Branded Social Distancing Wristbands

Attendees of a chamber of commerce event wore the color-coded, branded bands to identif...

Dems Allege Billions in PPP ‘Fraud, Waste, Abuse’

Republicans countered that fraud has been kept to a minimum and that the program has sa...

Promo Firms Weigh Payroll Tax Deferral

Business owners in the promotional products industry have told Counselor they’re unlike...

Q&A: A Solution for Safe Sales Calls During COVID

Multi-line rep Melissa Mouradian has taken to the road in a mobile promotional products...

How to Improve Facebook Ad Performance

Eager to attract new customers when the pandemic economy has made them a premium? Strat...

California Wildfires Impact Promo Pros

Promotional products professionals in Northern California, in particular, were dealing ...

Survey: Promo Favors Trump Second Term

The exclusive research from ASI also shows that the economy, taxes, import tariffs and ...

TikTok Creators to Sell Merch Within the App

The new functionality that allows for direct swag sales within the video-sharing social...

Wildfire Shirts Commemorate Firefighter Bravery

Apparel decorators design and print the tees and sell them to firefighters near the sit...

UCLA Sues Under Armour for More Than $200 Million

The biggest apparel sponsorship deal in college sports history has descended into a leg...

How to Optimize Facebook Live Broadcasts

The strategies come directly from a recently debuted tips video from Facebook.

BDA Names New CIO

Steve Gomez has technology leadership experience at major brands like Microsoft and T-M...

Starline Partners With uni-ball

The Grand Island, NY supplier will begin selling uni-ball writing instruments to the pr...

FDA Issues New Warning About Hand Sanitizers

The agency expanded its list of dangerous or ineffective sanitizers to avoid and raised...

4imprint’s Sales Drop 34%

Impacts from COVID-19 caused the decline for the first six months of 2020, but order co...

3 Ways to Navigate Troublesome In-Home Wi-Fi

Spotty connectivity holding you back? These quick tips should have you back up and runn...

Try These Promo Items for Hot Home-Building Market

New home starts are surging, creating one of the few bright spots in the coronavirus ec...

How a Branded Crop Top Could Help Save the Mail

People are buying Postal Service merch to support the agency as it faces major financia...

3M Settles Lawsuit With N95 Price Gouger

Mao Yu and his KM Brothers Inc. charged “grossly inflated” prices for the respirator ma...

LA Apparel Responds to City’s COVID Subpoena

The supplier is turning over records on sick leave policies and the number of employees...

Best Client Promotion: Wizard Creations

Luke Freeman and his Wizard Creations team delivered a bevy of incredible promo initiat...

4 Apps to Help You Work From Home Effectively

These applications will enable you to work from home with greater organization, focus a...

Best Use of Video: Incentive Concepts

A fun, informal steak-grilling instruction concept that tapped, in timely fashion, into...

Fauci Bobblehead Raises $200k for Healthcare Workers

Two new Fauci-themed bobbleheads are on preorder. They will also raise money to support...

Survey: Small Biz Confidence Ticks Up

Nonetheless, sentiment remains near a historic low for the survey.