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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

COVID and Events: Where Do We Go From Here?

An event organizer discusses the changing landscape of events and where promotional pro...

Promo Price Increases Loom Due to Importing Woes

Shipping challenges and rising raw material costs are poised to drive product price hik...

2021 Promo Supplier of the Year: Gemline

As COVID-19 ravaged the industry, Gemline defied the odds by generating record-breaking...

'PPP2' Opens to All Lenders

Promo products companies can apply for loans through the new round of Paycheck Protecti...

Private Equity Firm Acquires S&S Activewear

Clayton, Dubilier & Rice is becoming the majority stakeholder in the billion-dollar Top...

Brand Addition Names New Global Managing Director

Karl Whiteside brings a track record of success and 14 years of industry experience to ...

3M Lawsuit Says Company Sold 10K Fake N95 Masks

3M, parent company of Top 40 promo supplier 3M/Promotional Markets, has won a temporary...

4imprint Says 2020 Sales Declined 35%

Preliminary results show the Top 40 promo distributorship’s total global sales tallied ...

Office Depot Rejects Staples Acquisition

Still, Office Depot is open to alternative deals with Staples, the parent firm of Top 4...

Obituary: Kerry Turner, Best Promotions USA/HPG

A promo pro for nearly 50 years, Turner passed away due to COVID-19 complications. He l...

Alphabroder Launches Sustainability Initiative

“Green Team” members will focus on improving sustainability in business processes at th...

The Levy Group Joins HALO Branded Solutions

New York City-based The Levy Group serves blue-chip clients in the sports, entertainmen...

U.S. Ban on Xinjiang Cotton Takes Effect

Xinjiang is reported to produce 20% of the world’s cotton supply. The ban could impact ...

World Bank Expects 3.5% U.S. GDP Growth in 2021

Global growth could hit 4%, but significant uncertainty remains amid the challenges pos...

Andrew Spellman in as VP at Therabody

The experienced promo executive will be vice president of the health and wellness brand...

HPG Hires COO, Promotes Lucash, Bicknell

Tony Gaston is the Top 40 firm’s new chief operating officer, while Jason Lucash and Tr...

Staples Proposes to Buy Office Depot – Again

Staples is parent company of Staples Promotional Products, the third largest distributo...

Showdown Displays Debuts Virtual Showroom

The Top 40 supplier says the solution will be a boon to its distributor customers.

How to Strengthen Your SEO

Put these strategies into play to rank higher search engine results relative to your bu...

Gemline to Offer Paper Mate, Sharpie to Promo

The Top 40 supplier will offer the household name brands through a partnership with New...

Promo Case Study: $100K Gift Order for a Union

Despite the business challenges posed by COVID-19 in 2020, savvy promo products firms s...

Q&A: Randy Chen on Beating COVID, Surviving 2020

The promo products executive talks about how he and his business have been doing in the...

5 Ideas for Targeting Booming Podcast Market

The popularity of branded merchandise from podcasts is soaring. Promo products distribu...

Minimum Wage Rises Take Effect

Mandated minimum wages are rising in 24 states in 2021.

ASICentral’s Top 10 Most-Viewed Articles of 2020

These are the stories, podcasts and videos that resonated most with readers. Plus: ASI’...