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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Economy Watch: Goldman Sachs Predicts ‘Hiring Boom’

A surge in jobs in the hard-hit hospitality and leisure sector could help spur the fore...

Odd Smell Leads to Seizure of 65K Knock-Off N95s

3M, parent company of Top 40 supplier 3M/Promotional Markets, makes authentic N95 respi...

Gennex Media Settles FTC Case

The promo products company faced civil charges over Made-in-the-USA claims.

U.S. Manufacturing Continues Hot Streak

Expansion also continued in the services sector in February, but the rate slowed from t...

Weisbach-Led Group Closes Overture Acquisition

Promo icon Lou Weisbach has an aggressive plan for turning Top 40 firm Overture Promoti...

Fake N95s Reported in Washington State and Ontario

Seizures of counterfeit masks have increased in recent weeks. 3M, parent firm of Top 40...

Promo Case Study: A Strategy for Census Success

This distributor did deep research on a massive government awareness campaign before pi...

Infographic: Minimum Wage Cheat Sheet

Keep track of state-by-state wage changes.

BAMKO Sales Surpass $202 Million

The 2020 performance could put the Los Angeles-based firm in the running to become a to...

Promo Continues to Grapple With Rising Prices, Inventory Issues

Suppliers say they’re working to mitigate the impacts of the COVID-related challenges.

Koozie Group Acquires HotLine Products

Top 40 supplier Koozie Group plans to maintain HotLine’s product assortment, which is r...

Gildan Reports $225 Million Net Loss for 2020

Still, the Top 40 promo products supplier saw improvement in Q4, when sales increased y...

PPP Change Aims to Help the Smallest Businesses

For two weeks starting Wednesday, Feb. 24, PPP loans will be available exclusively to b...

Promo Distributors Eye Cruise Industry’s Return

Anticipated wider-spread vaccination availability and other factors have certain cruise...

Zorch Wins SEAL Award

The recognition acknowledges the Top 40 promo firm’s sustainability efforts.

Bill Would Ban All Imports From Xinjiang, China

The measure, proposed because of what proponents said are human rights abuses in the re...

Feds Seize 11 Million Fake N95 Masks

3M, parent company of Top 40 supplier 3M/Promotional Markets, provided pivotal tips tha...

The Image Group Tops $50M, Launches New Brand Identity

The Ohio-headquartered promo distributor, which grew revenue by 44.6% in 2020, has also...

Economy Watch: Retail Sales Rise in January

Sales increases across retail categories, including bars and restaurants, could spell o...

Logomark Adopts Service Dog for Military Veteran

“Scout” was named through a contest that the Top 40 supplier held among its promo distr...

Koozie Group to Sell Internationally Again

The Top 40 supplier said this includes the capability to sell to distributors domestica...

ADG Debuts New Logo

The Top 40 promo products supplier said the logo is part of a new brand identity, which...

USPS Could Hike Rates, Slow First-Class Mail

The potential changes could hit businesses, including those in the promotional products...

AIM Smarter, Parent Company Increase Half-Year Sales

AIM Smarter’s U.S. market performance was a key factor in the 36% increase, but parent ...

Delta Apparel, HanesBrands Report Earnings

PPE was pivotal to HanesBrands’ full-year 2020 sales performance, though the company no...