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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

PPP Extended Through May 31

Struggling promotional products firms have an additional two months to apply for a PPP ...

Big Markets in Promo: Healthcare

Even with huge gains in 2020, this in-demand sector still has the potential to grow.

Economy Watch: U.S. Consumer Confidence Surges

Also, the IMF plans to increase its forecast for global economic growth.

ASB Promotes Johnson, Klarenbeek

The Top 40 distributor says the pair will help lead the company’s “next exciting chapter.”

PCNA Launches New Website

The Top 40 supplier has also streamlined ordering and made a big investment in inventory.

Larger EIDL Loans Coming For Small Businesses

The SBA is more than tripling the loan limit for its COVID-19 EIDL program.

Koozie Group Promotes Ralston, Montaubin

Melissa Ralston becomes Chief Revenue Officer and Pierre Montaubin steps into a senior ...

Supply Chain Headaches Persist For Promo

There’s been some improvement, but endemic issues that are ultimately driving up promo ...

Travel, Hospitality Starting to Rebound

Promotional products distributors say that opportunities with the hard-hit sectors are ...

USPS Plan Has Positives, Negatives For Promo

Price increases and slower delivery on some mail are likely, but enhanced package servi...

NAJC Acquires Knobby Krafters

The deal involves two New England promo suppliers.

Lori Bauer Joins iPROMOTEu

The promo products veteran, long with Koozie Group (formerly BIC Graphic), will be Seni...

Health Canada Warns of Counterfeit N95 Masks

Word on the knockoffs comes as Canada faces a potential “third wave” outbreak of COVID-...

Biden Could Soon Press Tax Increase Agenda

The potential tax increases could impact business’ bottom lines and reduce workers’ tak...

PE Firm Completes Acquisition of S&S Activewear

Clayton, Dubilier & Rice is now the majority stakeholder in promo’s third largest suppl...

Amazon Expands ‘Gamified’ Workplace Program

Merch figures into the effort, and that’s not the only relevant takeaway for promo.

Promo Insanity: The Case for Hats

T-shirts may be the overwhelming favorite, but hats hold a special place on my head and...

Geiger Acquires GiveMeFive.Com

The Top 40 distributor announced the acquisition of the Pennsylvania-based distributor ...

Office Depot Rejects Staples Acquisition Offer

Staples is parent company of Top 40 distributor Staples Promotional Products.

4imprint’s Sales Dropped 35% in 2020

The Top 40 distributor said North American revenue was $549.87 million, down 34%.

135 Promos Re-Brands as Blank Goods-Only Supplier

The company is an affiliate of Top 40 promo supplier Logomark.

More PPP, Other Business Support in Approved Stimulus Plan

Congress has approved the American Rescue Plan. It contains business loans, grants and ...

Artist Merch Now for Sale in Amazon Music App

Amazon Music announced the new offering on March 10.

‘PRO Act’ Passes in the House

The bill poses a major threat to independent contractors and firms that rely on them in...

Proposed Federal Minimum Wage Hike Stalls

It’s a key development related to the $1.9 trillion federal aid plan. Others, like more...