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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

SOI 2021: Promo Companies Expand Sourcing

Yes, China still is dominant. But burned by recent events, companies are increasingly l...

PCNA Names Bill Peterson VP of Sales

Peterson’s experience includes sales leadership roles at Staples and Direct Sourcing So...

Person of the Year 2021: Jonathan Isaacson, Gemline

Jonathan Isaacson believes the success of a business - and a life, for that...

Senate Passes Bill to Ban All Xinjiang Products

If made law, the ban would mean promo suppliers and distributors must ensure their supp...

The Bright Side: #OskarStrong Tees Raise Money for Cancer Research

Sales of the shirts, themed around pro hockey player Oskar Lindblom’s fight against can...

Biden Order to Combat ‘Anticompetitive’ Ocean Shipping, Rail Lines

The executive order may have some longer-term benefits for promo, but immediate relief ...

Inventory Shortfalls, Higher Prices Loom for Promo’s Q4

Supply chain pressures are triggering the anticipated challenges during promo’s busiest...

Biden to Warn US Businesses About Hong Kong, Xinjiang

The president will highlight threats to U.S. business with connections to those regions...

PCNA Partners With Sustainable Apparel Brand Tentree

Tentree plants 10 trees for every item sold.

Distributor Family Business of the Year 2021: Bankers Advertising Company

In 1895, S.W. Mercer heeded the call to head west. The Buckeye native left...

LiveXLive Partners With Merchbar

It’s a significant new partnership in the world of music and branded merchandise.

Hackers Demand $70 Million to End Cyberattack

Up to 1,500 businesses may have been compromised. Affected companies are urged to conta...

Trend Spotter: Glow-in-the-Dark Prints

The look is featured in a new collab between HyperX and Champion.

Colorado Outlaws Plastic Bags

The move could create opportunity for promo distributors.

Canadian Consumer, Business Sentiment Soars

It’s a good sign for promo products professionals – and the Canadian economy as a whole.

Jose Gomez Becomes President of Edwards Garment

Gomez is taking over the role at the Top 40 supplier as Gary Schultz transitions to ret...

BAMKO Names New President

Jake Himelstein rises to the role as former president Philip Koosed elevates to a C-Sui...

FedEx Cuts Off Some Customers, Imposes Fees

The multinational delivery services company also recently started selling promotional p...

Survey: Workers Question Return-to-Office

The study showed that nearly half of workers don’t quite see the need to return to an o...

BDA Promotes Wilkerson to Executive Role

Jon Wilkerson has been with the Top 40 firm for 23 years and built strong relationships...

Nike Increases Sales, Income

The maker of athletic apparel and footwear has reported its fourth quarter and full-yea...

Canadiens Stanley Cup Merch Abounds

The Habs are back in the finals for the first time in 28 years. Branded merch celebrati...

Supply Chain Issues Mean You Should Plan for Q4 Now

The holiday season is promo’s busiest time. Want to fully capitalize? Encourage clients...

Port Backlog in China Could Take Weeks to Clear

That could exacerbate issues like inventory shortfalls and rising product prices in the...

Gildan Joins US Cotton Trust Protocol

The move is part of the Top 40 promo supplier’s broader sustainability efforts.