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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Case Study: Award Ceremony in a Box

A promo distributor saved a large financial institution’s award ceremony with an ingeni...

Post-Pandemic Hiring, Retention a Big Challenge

Promo products firms are struggling with the issue, as are companies across sectors, a ...

Return of Live Events Powering Promo Sales

Distributors aren’t back to pre-pandemic levels yet with sales related to events, but t...

Con Artists Swindle Promo Distributor

The impostors posed as a legitimate end-buyer – a scheme crooks may increasingly be adv...

Program Aims To Increase Apparel Industry Transparency

The initiative, which in part shares about products’ environmental impacts, comes from ...

JMA Acquires CC Promos

The deal involves two Connecticut-based distributors.

Vistaprint Printed Fake COVID Vaccination Cards

The web-based provider of print and promo products doesn’t appear to have done so nefar...

DC Attorney General Files Antitrust Suit Against Amazon

Karl Racine says the e-commerce leader illegally controls online prices.

PPAF Launches the ‘Brandy Awards’

Top 40 supplier Koozie Group is sponsoring the new awards series.

Late Deliveries an Issue for FedEx

Many companies in the promotional products industry rely on the shipping provider.

PCNA Now Offers Bose Bluetooth Speakers

The products will be available through the Top 40 supplier’s fast-track shipping servic...

Sanitizer Overstock an Issue for Promo Suppliers

Steep discounts and even giveaways are a reality as demand for hand sanitizer has plumm...

New ‘Tool’ Helps Identify Forced Labor in Supply Chains

The offering, which comes from Sedex, may interest sourcing pros in the promo industry.

Smart Source Acquires Superior Business Solutions

Promo distributor Smart Source says the move will help grow sales in the Midwest.

Infographic: Step-by-Step Guide to Landing a Large Account

Win the client you’ve always dreamed about.

DOJ Launches Task Force To Fight COVID Fraud

Efforts to counteract illicit schemes are ramping up.

4imprint Says Orders Are Rising

Promo’s largest distributor reports that business momentum has been building.

Ransomware Attacks on the Rise

Promo products firms need to be on alert to avoid business-crippling attacks.

Obituary: Spencer Silver, 3M

Silver invented the adhesive that made Post-it Notes possible.

AIA Launches ‘On the Road Again’

Company leaders are hosting in-person, small-group meetings with the Top 40 firm’s affi...

Under Armour Battles Class-Action Suit

Allegations include that Executive Chairman Kevin Plank profited from alleged deceptive...

Sales Rise But It’s a Net Loss for HanesBrands

That’s a snapshot of the apparel maker’s performance in the first quarter of 2021.

Hospital Sues Fully Promoted Franchisee for PPE Fraud

The suit claims the franchisee sold the health network hundreds of thousands of counter...

TikTok Looks To Add In-App Ecommerce

That could be a boon for the promo industry and creators who want to sell branded merch...

HALO Announces Rebrand

The firm is the second-largest distributor in the promo industry.