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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

New York Post Launches Merch Collection

There’s a webstore with swag that features some of the sassiness you’d expect from the ...

Colorado to Ban Plastic Bags

The move could help stoke sales of branded alternatives, like tote bags.

Delta Apparel Acquires Autoscale.ai

The acquisition will help the Top 40 supplier leverage its existing proprietary automat...

Job Openings, ‘Quits’ Soar in US

The reality could spell more hiring and retention challenges for promo products firms.

Supply Chain, Inventory Woes Persist and Could Worsen

Rising prices are a related issue for the promotional products industry.

HPG Expands Batch & Bodega Line

New partnerships for the food gift line are with five woman-founded businesses.

Scalable Brands Acquires PMGOA

PMGOA will now be known as Promoful.

AAA Innovations Partners With Coleman, Others

Three new brand partnerships enable the promo supplier to bring new products to market.

AIA Names Alfano Senior VP of Business Technology

Christopher Alfano formerly held tech executive roles at Top 40 supplier Vantage Apparel.

BDA Hires Chief Human Resources Officer

Tara Denman steps into the newly created position at the Top 40 distributor.

Case Study: Award Ceremony in a Box

A promo distributor saved a large financial institution’s award ceremony with an ingeni...

Post-Pandemic Hiring, Retention a Big Challenge

Promo products firms are struggling with the issue, as are companies across sectors, a ...

Return of Live Events Powering Promo Sales

Distributors aren’t back to pre-pandemic levels yet with sales related to events, but t...

Con Artists Swindle Promo Distributor

The impostors posed as a legitimate end-buyer – a scheme crooks may increasingly be adv...

Program Aims To Increase Apparel Industry Transparency

The initiative, which in part shares about products’ environmental impacts, comes from ...

JMA Acquires CC Promos

The deal involves two Connecticut-based distributors.

Vistaprint Printed Fake COVID Vaccination Cards

The web-based provider of print and promo products doesn’t appear to have done so nefar...

DC Attorney General Files Antitrust Suit Against Amazon

Karl Racine says the e-commerce leader illegally controls online prices.

PPAF Launches the ‘Brandy Awards’

Top 40 supplier Koozie Group is sponsoring the new awards series.

Late Deliveries an Issue for FedEx

Many companies in the promotional products industry rely on the shipping provider.

PCNA Now Offers Bose Bluetooth Speakers

The products will be available through the Top 40 supplier’s fast-track shipping servic...

Sanitizer Overstock an Issue for Promo Suppliers

Steep discounts and even giveaways are a reality as demand for hand sanitizer has plumm...

New ‘Tool’ Helps Identify Forced Labor in Supply Chains

The offering, which comes from Sedex, may interest sourcing pros in the promo industry.

Smart Source Acquires Superior Business Solutions

Promo distributor Smart Source says the move will help grow sales in the Midwest.

Infographic: Step-by-Step Guide to Landing a Large Account

Win the client you’ve always dreamed about.