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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Score Big Promo Orders In the Outdoors Market

While the coronavirus has hurt promotional products sales, case studies like these are ...

Case Study: Microsoft Sends Out Swag for Virtual Conference

Digital attendees of the “Build” event are getting everything from socks to a bamboo lu...

Experts Predict Slow Economic Recovery From COVID-19

Some forecasts say western countries like the United States won’t reach pre-pandemic ec...

SBA Limits Loan Size, Access to Disaster Loans

Senators criticized the Small Business Administration for the changes, which affect the...

Appetite for Andrew Cuomo Merch Grows

Demand is coming from the New York governor’s native state and around the country.

Last Week Tonight’s Branded Stamps to Aid USPS

The talk show is donating $11 from every $14 stamp sheet sale to the United States Post...

Champion Ink Merges With Total Ink Solutions

Through more than 55 years of business, Champion Ink Company has built a reputation...

Facilisgroup to Launch Promo 'Rebound-20' Series

The COVID-19 pandemic has presented the promotional products industry with...

ICE Partners With 3M, Others to Stop PPE Fraud

The public-private partnership aims to stem the flow of counterfeit PPE equipment to th...

FDA Bars Dozens of China Mask Makers From Exporting to U.S.

Previously, 80 China-based manufacturers were exporting N95-style masks to the U.S. Now...

Feds Charge First Alleged PPP Scammers

The New England pair is accused of committing fraud in an effort to obtain nearly $550,...

PPE & The Promotional Products Industry

With COVID-19 decimating traditional promo sales, suppliers and distributors turned to ...

AIA Names New CEO; Gresge Leaving

Nancy Schmidt replaces Matt Gresge as CEO of the Top 40 distributor.

COVID-19 Drives Sales Drop at Vistaprint, National Pen

The declines were part of a broader revenue retreat for the firms’ parent company – Top...

Promo Legend Dave Saracino Retires

Saracino, a winner of Counselor’s Lifetime Achievement Award, spent his entire successf...

BAMKO’s Parent Firm to Donate $5 Million Worth of Scrubs

Superior Group of Companies (SGC), parent firm of Los Angeles-based Top 40...

Reports: Trump to Offer Branded Masks

Face masks supporting President Donald Trump are already for sale online from unofficia...

Uber, Airlines Requiring Face Masks

Uber will require drivers and riders to wear face masks as the company's flagship...

COVID ‘Cancellation’ Merch Helps Musicians, Music Venues

The coronavirus has wiped out in-person live musical performances. Merch initiatives th...

House Committee Threatens to Subpoena Bezos

Issues center on potential perjury related to past testimony from Amazon and allegation...

Public Promo Companies Report Q1 Losses

Gildan, Cimpress and HanesBrands reported significant declines. BAMKO bucked the trend ...

Tips to Beat ‘Zoom Fatigue’

"Zoom fatigue" is no joke. There's science to prove it. Nonetheless, you can keep...

When Will Promo Sales Bounce Back?

Despite how bad things are now, industry execs are optimistic that the beginning of a r...

Terry Town Made the Famous NFL Draft Robe

The San Diego-based promo products supplier produced the Old Spice-branded robe worn by...

WTO: PPE Export Restrictions May Worsen Pandemic

The restrictions, coupled with reports of “nationalized” N95 factories in China, are af...