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The Most Intriguing Findings From the Counselor 2025 State of the Industry Report
ASI Media’s editors discuss tariffs, Q2 sales and the top markets and products featured in our industry-defining survey.
Top Stories
Art in the Age of Algorithms: The Promise & Pitfalls of AI Design
Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn aga...
Private Equity Group To Acquire Global Promo Supplier Solo
Platinum Equity is set to take ownership of European Solo, which merged with midocean in 2022 to form one of the largest global promo suppliers.
Branding Together: How Print on Demand Is Reshaping the Industry
Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.
Marc Simon Retires as CEO of HALO; Jim Hilt Named as Replacement
In his 20-plus years with the Counselor Top 40 distributor, Simon helped transform the company from languishing in bankruptcy to one of the industry’s largest.
Latest News
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Infographic: Demand for Sustainable Promo Is on the Rise
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In The News - August 2025
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Infographic: The Labour Market in Canadian Promo
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3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
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BELLA + CANVAS Releases Inaugural Impact Report
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How the Recent B Corp Backlash Reveals the Limitations of Sustainability Certification
Product Hub
Products
This Week’s New Suppliers: New & Notable Promo
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Functional Packaging
The right packaging can elevate a mailer or kit and add another level of personalization to a promo campaign.
Products
This Week’s New Suppliers: Promo Fun All Summer
Discover creative products from new ASI suppliers.
PPPC To Induct Rob Spector Into Hall of Fame
The chairman of the board at the Montreal-based supplier will be honored at the PPPC Awards ceremony on Sept. 9.
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HPG Moves HandStands & Origaudio to Texas Production Center, Closes Salt Lake City Facility
The move is the Counselor Top 40 supplier’s latest effort to consolidate production at the company’s new 135,000-square-foot facility in Sunnyvale, TX, which opened earlier in 2025.
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The Bright Side: Hanesbrands Collaborates With Delivering Good To Create Basic Comfort Pack for Disaster Relief
The pack will include essential items like socks, a tote bag, T-shirts, sweatpants, a blanket and other apparel items to expedite assistance to people affected by crisis.
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Talbot Marketing Welcomes Chris McMurray as Sales & Marketing Manager
McMurray has nearly 30 years of experience in the Canadian promo market.
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The Legacy Group Names Par One’s Kathy Doyle as Supplier Rep of Year
The industry buying group presented the award at its annual meeting in Chicago.
Promo for the Planet
Sustainability
iClick Adds Sustainable Tech Brand Xoopar to Product Lineup
The eco-conscious line of tech accessories is made from Global Recycled Standard-certified materials.
Sustainability
Water Footprints Grow as a Tool To Measure Environmental Impact
In an apparel-heavy industry like promo, disclosing water footprints can fit into sustainability efforts and increase transparency.
Sustainability
Storm Creek Earns EcoVadis Gold Rating
The ranking puts the B Corp-certified apparel supplier among the top 5% of more than 130,000 companies rated by the sustainability assessment platform.
ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns
Branding Touchpoint enrolled both its interns in the program, which helped give them foundational knowledge on the promotional products industry.
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Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand
Stahls’ partnered with Fanatics and the Atlanta Braves for a live retail pop-up where fans could buy custom jerseys that were decorated on the spot.
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Infographic: Monitoring the Supply Chain in Canadian Promo
State of the Industry data from ASI Research shows that Canadian distributors continue to be concerned about supply chain issues and customer service at supplier firms.
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From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo
The Warwick, RI-based distributor has found success by leveraging its long-standing client relationships and deep industry knowledge.
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Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths
The co-branded line of belts and boots, which sold out quickly, is a fun spin on using touch to evoke a brand aesthetic.
Sponsored Content
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How To Make the Sale for American-Made Blankets
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5 Must-Have Services That Will Make Your Distributorship Stand Out
In today's competitive market , it's not just about what you sell - it's about how you can make your clients' lives easier . By partnering with the right supplier , discover how you can make...
Bella + Canvas
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Vintage inspired, garment dyed and designed to feel like a favorite from day one. The Washed Collection by BELLA+CANVAS (asi/39590) has the tees that will keep...