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Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo

Gemline & XD Connects Launch New Cross-Continental Merch Fulfillment Program

Executive Perspectives: Charley Lombardo Talks Long-Term Success

ASI Webinar Covers Made-in-USA Boom & Tariff Strategies

A quartet of industry experts joined ASI President and CEO Tim Andrews to discuss the present and future of American manufacturing and how to position yourself for success.

Hexa Custom Pauses Manufacturing Indefinitely After Chinese Factory Consolidates

The maker of highly customized outerwear says it is “thoughtfully exploring potential paths forward.”

U.S. & China Officials Scheduled To Start Trade Talks in Switzerland This Weekend

The talks could center on de-escalating current trade tensions over tariffs and related issues. Some reports indicated a possible tariff reduction could be in the cards.

GroupeSTAHL Acquires Heat Transfer Manufacturer TKO Sales

It’s a notable deal in the decoration world involving two companies keenly focused on heat printing.

The Latest on Tariffs and ASI’s Exclusive Research Data

The ASI Media team shares the latest findings from ASI Research regarding tariffs and pricing, and gives their outlook for Q2 and beyond.

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Promotions Planner: Endless Summer

Start presenting ideas to clients for promotional campaigns centered around August observances.

Products

This Week’s New Suppliers: Standout Promos

Discover creative products from new ASI suppliers.

Products

Editor’s Picks: Adaptable Auto Accessories

Pitch a branded car shade or emergency auto kit to clients looking for usable – and highly visible – products to share their branding.

Industry News

Gill Studios Names Jeff Furminger President & CEO

The industry veteran will take over for Jamie Fain following his retirement on May 1.

6 Tips for Discussing Tariffs With End-Clients

Industry distributors can use these strategies to educate and connect with clients on a complex topic.
Obituary: John Parker Kuhn, Clayton & Crume

Kuhn, only 31 years old, was vice president of sales/business development at the Louisville, KY-based supplier, where he worked his whole career. He leaves behind a wife and daughter.

S&S Activewear Partners With vineyard vines & Marmot

The Counselor Top 40 supplier said the moves deepen its portfolio of name brand apparel offerings.
Starline Partners With Drinkware Maker Symglass

The Counselor Top 40 firm said it will be offering Symglass’ shatterproof, BPA-free products, which are made from renewable plant-based materials, to the promo space.

Promo for the Planet

SRG Decarbonization Project Will Reduce Scope 1 Emissions Over 40% by 2027

Strategy

The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

The Canadian singer created her own merch to raise money to rebuild a Pacific Palisades skate shop.

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Slow industry sales and a reversal in the labor market have spurred a surprising resurgence in commission. Our annual survey also looks at sales rep responsibilities and significant cutbacks in ben...
Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs

During this difficult time, ASI is committed to strengthening industry trust and ensuring our members can confidently move forward.

Nominate Now for the 2025 Counselor Promotional Campaign Awards

Help us honor the most creative and effective uses of promo.
The Exit Strategy Blueprint: How To Avoid Seller’s Remorse

It’s natural to have regrets after you sell your business, but you can ease your transition by mapping the next stage of your career and life.

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