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S&S Announces New Brand Identity
The Counselor Top 40 supplier says the rebrand better reflects its array of products and services.
Top Stories
How Something Inked Landed & Executed Its World Cup Licensing Program
The Counselor Top 40 distributor used existing relationships to place branded merchandise in retail stores and pop-up events across the country.
Suppliers Report Mixed Interest in America250 Merch
While the official America250 logo and licensing has proven divisive, suppliers are finding success with patriotic and customized items geared toward the seminal anniversary.
ASI’s 2026 Ad Impressions Study: Writing Instruments
Exclusive research from ASI explores the powerful impact and influence of promotional products.
Promo Insiders: Red Lobster CEO on Pivoting From Crisis to Comeback
Damola Adamolekun, who will be the keynote speaker at ASI Show Chicago in July, talks about the power of “red carpet hospitality” and building company culture.
Latest News
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Editor’s Picks: Spacious Backpacks
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The Vernon Company Taps Michelle Flesher To Lead Corporate Programs
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L2 Brands Acquires National Park-Inspired Brand Wild Tribute
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Dubow Textile Names Scott Jensen General Manager
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LAT Apparel Appoints Mary Bostwick as Southeast Territory Manager
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Sustainable Backpack Brand Day Owl Is Closing
Product Hub
Products
This Week’s New Suppliers: Hot Off the Press
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Thrilling Team Spirit Essentials
Prep for back-to-school season with branded items perfect for sports teams, pep rallies and more.
Products
This Week’s New Suppliers: Jumping Through June
Discover creative products from new ASI suppliers.
AllDayShirts Opens New Pennsylvania Location With Automation, DTF
The Lebanon-based facility will provide more customers one-day shipping and will house direct-to-film decoration services.
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Adco Products Limited Enters Administration, Says It Will Not Fill Future Orders
The directors of the Hadfield, U.K.-based supplier no longer control the business, which will be run by appointed administrators.
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Short Seller Claims Gildan Inflated Sales
In response to claims published by Jehoshaphat Research this week, Gildan reiterated confidence in its public disclosures and 2026 fiscal guidance.
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S&S Activewear To Offer Ariat International
The Counselor Top 40 supplier will begin selling the Western and outdoor-inspired apparel brand in spring 2027.
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In The News - June 2026
Imperial (asi/75945), a headwear brand carried by Counselor Top 40 supplier Sportsman Cap & Bag (asi/88877), has announced a new partnership with golf organization the Peoples League,...
Promo for the Planet
Sustainability
Allmade Highlights Human Side of Apparel Industry With Annual Honduras Trip
The environmentally focused apparel supplier, which is partnered with Counselor Top 40 supplier SanMar, invited a group of distributors and decorators to see how its tees are made.
Sustainability
S&S Activewear Adds Tools To Help Customers Search for Responsibly Produced Products
The Counselor Top 40 supplier has implemented search filters on its website to make it easier to find products with verified sustainability attributes.
Sustainability
Gildan Now Sourcing 100% of Cotton Sustainably, According to Report
The Counselor Top 40 supplier recently released its 22nd sustainability report, highlighting progress toward a variety of environmental and social responsibility goals.
Trust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East
Attendees heard a keynote from “Shark Tank” star Daymond John and explored product trends as Promotions East made its NYC debut this week.
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Everything Is Customer Service: The Right Way To Build Trust
Stellar customer service creates trust, which leads to repeat business and makes clients unwaveringly loyal.
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Inside the ASI Show Pavilion at PRINTING United Expo 2026
The “show within a show” debuting this year will be the promotional products hub of the PRINTING United Expo.
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Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
The massive installation in Philadelphia’s Lemon Hill Park showcases how print can be used for branding, crowd control, information and fun at one of the world’s premier fan events.
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4 Best Practices To Avoid Nightmare Scenarios With Contract Decorators
Distributors and contract decorators must develop strong partnerships and hone their communications skills to succeed.
Sponsored Content
Outdoor Cap
Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. Made-in-USA headwear checks all those boxes, and new price reductions make it even easier to sell than ever...
Tomax USA
Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits
The promo tech category is booming, and now's the time to take advantage. Discover how to maximize margins , move faster than competitors and capitalize on one of the hottest segments in the...
Continental Marketing Services, Inc.
A Smarter Way To Sell Bags: How Your Supplier Can Give You a Competitive Edge
When everyone's selling bags, differentiation matters. Instead of trying to compete on price alone, offer stronger value to your clients by telling a story about the supplier behind their bag...