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Promo Insiders: Navigating Supply Chain Instability With Sunscope’s Dilip Bhavnani
As the War in Iran continues to threaten the global supply chain, Counselor editor Tara Lerman sits down with Bhavnani to discuss how suppliers can keep their heads above water.
Top Stories
Fey Industries Appoints Melinda Marr to Sales Director for Promo Division
Marr has nearly four decades of experience in the promo industry, most recently as vice president of ACS Affiliate Services.
Federal Judge Dismisses S&S Activewear’s ‘Trespass’ Claim Against PromoHunt
The Counselor Top 40 supplier filed 11 claims against the promo service provider last September, 10 of which remain pending.
Boundless Inks a Deal To Acquire Wet Paint Group
The Counselor Top 40 distributor says the deal will enhance its onsite brand experience and event activation capabilities.
Goldstar Announces East Coast Fulfillment Center & New Website Platform as Part of ‘Strategic Expansion’
The announcement comes just a couple weeks after the Counselor Top 40 supplier said it would transition away from an all-inclusive pricing model.
Product Hub
Products
This Week’s New Suppliers: Unstoppable New Products
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Dynamic Banners & Flags
Whether at small businesses or large-scale events, these vibrant banners and flags are ideal for making client branding stand out in a crowd.
Cutter & Buck Parent Company Reports 6.6% Growth
New Wave Group, the Counselor Top 40 supplier’s Swedish owner, said sport and leisure sales grew by 0.9%, with Cutter & Buck’s organic growth contributing to that figure.
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Obituary: Norman Cohn, ASI Chairman Emeritus
Cohn, who spent his life helping to shape and grow the promotional products industry, will be remembered for his compassion, kindness and humble leadership.
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Exec to Coach Adds Michael Bistocchi to Roster of Coaches
Bistocchi draws from nearly 30 years of promo leadership experience.
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SanMar Appoints Chantelle McCall and Barb Herman to VP Roles
McCall will lead inside sales and sales operations, while Herman will serve as vice president of outside sales.
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Gemline Highlights Carbon Accountability, Supply Chain Traceability in 2025 CSR Report
The Counselor Top 40 supplier took steps to improve its use of preferred materials, track its carbon footprint and strengthen supply chain transparency.
Promo for the Planet
Sustainability
‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
Sustainability
Botanical PaperWorks Releases 2nd ESG Report
The Winnipeg-based supplier of sustainable seed paper, packaging and soaps shares its results from 2025 and preparations for B Corp recertification.
Sustainability
Fields Manufacturing Launches Recycled Ocean Plastic Line
The supplier has partnered with MBRC the ocean, a nonprofit focused on ocean cleanups and sustainability education.
The Benefits of Sourcing Locally for DTF Transfers
The direct-to-film market has matured, and there are plenty of local vendors with industrial-grade equipment, who can also provide benefits like quick turns, human review and just-in-time fulfillment.
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HPG Commits To Making Bestselling Pen From Recycled Plastic
It’s one of several highlights in the Counselor Top 40 supplier’s just-released 2025 sustainability report.
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5 Tips for Direct Mail Success
Personalizing campaigns and getting creative with envelopes are among the ways to improve ROI.
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Big Markets 2026: Emerging Markets
Here’s where forward-thinking distributors should focus now to secure long-term, high-growth promotional opportunities.
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Big Markets 2026: Finance
A growing demand for wealth management services is creating new avenues for growth in this trust-driven sector.
Sponsored Content
AutoTran, Inc.
New Inkjet Innovation: How Jettable Primers Save You Time, Money & Stress
While inkjet printing leads the way in print flexibility and speed, it can still fall short when it comes to durability and adhesion … until now. Introducing new JetBright jettable primers...
melin
High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give your clients the opportunity to add their logo to a product worn by celebrities and professional athletes by...
STAHLS'
Podcast: Why Patches & Emblems Are a Beginner-Friendly Decoration Favorite
Have you ever thought about decorating with patches and emblems , but weren't sure where to start? Consider this podcast your crash course on how to get started. Today we're joined by Lizz...