ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Counselor 2025 State of the Industry
In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.
Top Stories
ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote
The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experience as a parent of three kids.
Tariffs and Rising Material Costs Make Jewelry Sourcing, Pricing Difficult
Economic uncertainty and rising global costs associated with sourcing materials, specifically from Asia, have impacted the jewelry industry within promo and retail.
US, EU Agree to 15% Tariff Rate, But Steel & Aluminum 50% Rate Remains
The EU rate is half of what the Trump administration threatened earlier, but not everyone is happy with the outcome.
ASI Chicago 2025: Top Finds From the Show Floor
There were tech products, natural materials and unique innovations aplenty at ASI’s summer trade show.
Latest News
-
Everen Brown Reflects on 50 Years in Promo (With More To Come)
-
Editor’s Picks: Playful Jewelry, Pins & Buttons
-
Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer
-
Counselor State of the Industry 2025: Negative Attitudes Toward Promo
-
Counselor State of the Industry 2025: Buyer Preferences
-
Counselor State of the Industry 2025: Tariffs
Product Hub
Products
This Week’s New Suppliers: Anytime, Anywhere Promo
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Superb Sweatshirts & Fleeces
Sweatshirts and fleeces are classics in the sports industry, across college campuses and for outdoors.
Industry Vet Scott Anderson Joins Arch Promo Group
Anderson will serve as vice president of sales and marketing, helping to integrate all nine of Arch Promo Group’s supplier holdings into a cohesive brand.
-
Facilisgroup Hosts 2025 Partner Summit in New Orleans
The promo software provider brought together more than 500 promotional products professionals for education, networking and community impact at its annual Summit.
-
BirdieBox Relaunches Under New Leadership
Citing “instability and organizational strain” under old ownership, an existing investor in BirdieBox – Spring Hollis of Star Strong Capital – has taken over as interim CEO of the company.
-
Grossman Marketing Group Acquires Cooley Group
The Woburn, MA, distributor’s latest acquisition brings the Rochester, NY-based print, promo and fulfillment services provider into its fold.
-
In The News - July 2025
Commonsku has hired Dickron Kherlopian as senior vice president of sales. Kherlopian brings significant experience in the SaaS sector to the Toronto-based business and sales software provider,...
Promo for the Planet
Sustainability
SRG Earns EcoVadis Silver Rating
The Counselor Top 40 supplier said the business sustainability platform called its ongoing carbon management efforts “advanced.”
Sustainability
Storm Creek Earns B Corp Certification
The apparel supplier said the distinction further solidifies its legal commitment to create a positive impact for society and the environment.
Sustainability
Gildan Recognized for Sustainability by TIME & Corporate Knights
The Counselor Top 40 supplier was included on Canada’s Best 50 Corporate Citizens list and a list of the 500 most sustainable companies put together by TIME.
Counselor State of the Industry 2025: Projects Taking Longer
Onerous service agreements, growing client requirements – and oh right, tariffs – are causing projects to drag on and on.
-
Counselor State of the Industry 2025: Choosing Suppliers
Distributors may not be expanding their vendor list, but they are welcoming suppliers who communicate and keep their word.
-
Counselor State of the Industry 2025: Expanded Services
Distributors are finding ways to grow by expanding their offerings to capture and consolidate more of their clients’ spend.
-
Counselor State of the Industry 2025: Distributor Snapshots
These snapshots identify key characteristics within five distributor revenue classes.
-
Counselor State of the Industry 2025: Sourcing Beyond China
How will volatility impact four of the biggest industry-wide trends?
Sponsored Content
melin
High-Spend Sales Prospects Looking for Premium Headwear
If you want to secure partnerships with prestigious clients , it's important to offer products that speak to their taste for luxury style and superior craftsmanship ....
AutoTran, Inc.
Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
There's a lot to love about the JETbright digital inkjet ink line from AutoTran, Inc. (asi/12555). Vibrant, bright and reliable, these inks are highly pigmented ,...
Bella + Canvas
Podcast: Why Your Clients Will Love the Washed Collection by BELLA+CANVAS
Help your clients tell their brand story with unique styles that are iconic from the start. We're talking about the new Washed Collection from BELLA+CANVAS (asi/39590). In today's podcast, we're...