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Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
The second quarter also saw sustained interest in trendy products like custom socks and popular retail brand names.
Top Stories
Nikki Stella Steps Down as CEO of AIM Smarter
Stella, who was appointed to her position in 2017, is leaving the company to pursue other opportunities.
Pride-Related Promo Searches Decline as Brands Scale Back
The number of ESP searches for products related to Pride and the LGBTQ+ community between January and June is at its lowest in four years.
Prime Line Partners With YETI To Offer Drinkware Styles
The supplier, a division of Counselor Top 40 supplier S&S Activewear, will offer 10 of the fan-favorite outdoor brand’s most popular drinkware styles in its initial launch.
Consumer Research: Region
Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.
Product Hub
Products
This Week’s New Suppliers: Branded Promo Fun
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Heartfelt House & Home Items
Practical yet stylish household essentials are a surefire way to enhance brand recognition with everyday use.
Products
Gemline To Offer Luxury Travel Brand Hartmann in Promo
Hartmann’s line of bags and luggage is the latest retail brand addition to the Counselor Top 40 supplier’s catalog.
HPG Opens 135,000-Square-Foot Facility in Texas
The Counselor Top 40 supplier’s new space consolidates production capabilities and will serve as the headquarters of HPG subsidiary Best Promotions USA.
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The Kanata Group Welcomes Edward Huang as Vice President of Sales
Huang has extensive industry experience with Counselor Top 40 suppliers in Canada.
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In The News - July 2025
Doug Fregolle Promotions (DFP; asi/198365) has joined The Peernet Group, a national network of promotional products distributors. Founded by Doug Fregolle and headquartered in Dallas, DFP has...
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Proforma Founder Greg Muzzillo Announces His Retirement
The longtime Counselor Power 50 member and former Counselor Person of the Year said that it's time for him to move on to the next phase of his life and let others at Proforma take the leadership re...
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Trump Announces 35% Tariff on Canadian Goods Starting Aug. 1
In a letter to Canadian Prime Minister Mark Carney, the U.S. president cited the ongoing flow of fentanyl from Canada as justification for the higher levies.
Promo for the Planet
Sustainability
SRG Earns EcoVadis Silver Rating
The Counselor Top 40 supplier said the business sustainability platform called its ongoing carbon management efforts “advanced.”
Sustainability
Storm Creek Earns B Corp Certification
The apparel supplier said the distinction further solidifies its legal commitment to create a positive impact for society and the environment.
Sustainability
Gildan Recognized for Sustainability by TIME & Corporate Knights
The Counselor Top 40 supplier was included on Canada’s Best 50 Corporate Citizens list and a list of the 500 most sustainable companies put together by TIME.
New Physical Music Format Showcases Print’s Value as a Collectible
The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.
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Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty
Meanwhile, searches for “made in Canada” fell 72% between the first and second quarters.
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Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery
Plus, DTG Connection has rebranded as Printer Biz, and Transfer Express has released the MerchMaker heat press.
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The Bottle Station Improves Accessibility for People With Limited Mobility
The product secures items to surfaces, making it easier for people with mobility issues to reach their bottles without knocking them over.
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How To Future-Proof Customer Communications With AI & Personalization
PRINTING United Alliance recently hosted a webinar exploring the importance of seamless omnichannel messaging across both print and digital formats.
Sponsored Content
Radix Branding Solutions
The Comprehensive Custom Cups Sales Guide
Cheers to branded beverage cups! Raise a glass and read on to learn how to sell all of the most popular styles of disposable cups so you can add a new revenue stream to your...
Admatch Regal
5 Sales Prospects for Single-Use Promo Products
Look no further for a product category that's cost-effective , convenient and customizable for many lucrative industries . Learn how and why you should add...
Greater Pacific Industries
Infographic: What Product Features Are Possible With Customization?
New to selling custom products? No problem. With this infographic guide, you'll discover all the details your clients can customize by opting for completely custom, made-to-order promos. ...