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Trump Announces 35% Tariff on Canadian Goods Starting Aug. 1

Trump Announces 35% Tariff on Canadian Goods Starting Aug. 1

Top Stories

SRG Earns EcoVadis Silver Rating

The Counselor Top 40 supplier said the business sustainability platform called its ongoing carbon management efforts “advanced.”

Branding Together: A Decorator’s Journey From Teenaged Graphic Designer to Big Frog Business Owner

In this month’s episode, we chat with Billy Snyder, owner of Big Frog Custom T-Shirts & More in Cumming, GA, who offers valuable advice for budding industry professionals.

Convergence Corner: Lessons in Growth From Brewery Branding Co.

Brewery Branding Co. Founder Jeremy Wood details how his distributorship grew alongside the craft beer boom and how it successfully brought decoration in-house.

How Supply Chain Woes & Distributor Creativity Are Spurring Gift Card Sales for MediaTree

General Manager Brian Duran partially attributes MediaTree’s substantial sales growth this year to distributors getting creative with gift cards when tariffs disrupted plans.

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Product Hub

Editor’s Picks: Heartfelt House & Home Items

Products

Editor’s Picks: Heartfelt House & Home Items

Practical yet stylish household essentials are a surefire way to enhance brand recognition with everyday use.

Gemline To Offer Luxury Travel Brand Hartmann in Promo

Products

Gemline To Offer Luxury Travel Brand Hartmann in Promo

Hartmann’s line of bags and luggage is the latest retail brand addition to the Counselor Top 40 supplier’s catalog.

Promotions Planner: Awareness in Action

Products

Promotions Planner: Awareness in Action

Start presenting ideas to clients for promotional campaigns centered around October observances.

In The News - July 2025

In The News - July 2025

PCNA (asi/66887), a Counselor Top 40 supplier, now offers select tech accessories from four retail brands, including the Nimble Fold 3-in-1 Wireless Charger (7125-07), mophie Cable Travel Kit...

Promo for the Planet

Storm Creek Earns B Corp Certification

Sustainability

Storm Creek Earns B Corp Certification

The apparel supplier said the distinction further solidifies its legal commitment to create a positive impact for society and the environment.

Gildan Recognized for Sustainability by TIME & Corporate Knights

Sustainability

Gildan Recognized for Sustainability by TIME & Corporate Knights

The Counselor Top 40 supplier was included on Canada’s Best 50 Corporate Citizens list and a list of the 500 most sustainable companies put together by TIME.

Billie Eilish & UMG Upcycle 400K Unsold Concert Tees Into New Merch

Sustainability

Billie Eilish & UMG Upcycle 400K Unsold Concert Tees Into New Merch

Universal Music Group’s merch arm is set to send the shirts to Morocco to be unspun and then upcycled into 100% cotton tees for European tour legs in the fall.

Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.

Sponsored Content

The Comprehensive Custom Cups Sales Guide

Radix Branding Solutions

The Comprehensive Custom Cups Sales Guide

Cheers to branded beverage cups! Raise a glass and read on to learn how to sell all of the  most popular styles of disposable cups so you can add a new revenue stream to your...

5 Sales Prospects for Single-Use Promo Products

Admatch Regal

5 Sales Prospects for Single-Use Promo Products

Look no further for a product category that's  cost-effective ,  convenient  and  customizable  for many  lucrative industries . Learn how and why you should add...

Infographic: What Product Features Are Possible With Customization?

Greater Pacific Industries

Infographic: What Product Features Are Possible With Customization?

New to selling custom products? No problem. With this infographic guide, you'll discover all the details your clients can customize by opting for completely custom, made-to-order promos. ...