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Trump Announces 35% Tariff on Canadian Goods Starting Aug. 1
In a letter to Canadian Prime Minister Mark Carney, the U.S. president cited the ongoing flow of fentanyl from Canada as justification for the higher levies.
Top Stories
SRG Earns EcoVadis Silver Rating
The Counselor Top 40 supplier said the business sustainability platform called its ongoing carbon management efforts “advanced.”
Branding Together: A Decorator’s Journey From Teenaged Graphic Designer to Big Frog Business Owner
In this month’s episode, we chat with Billy Snyder, owner of Big Frog Custom T-Shirts & More in Cumming, GA, who offers valuable advice for budding industry professionals.
Convergence Corner: Lessons in Growth From Brewery Branding Co.
Brewery Branding Co. Founder Jeremy Wood details how his distributorship grew alongside the craft beer boom and how it successfully brought decoration in-house.
How Supply Chain Woes & Distributor Creativity Are Spurring Gift Card Sales for MediaTree
General Manager Brian Duran partially attributes MediaTree’s substantial sales growth this year to distributors getting creative with gift cards when tariffs disrupted plans.
Latest News
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Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty
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Proforma Expands Its Business Software Suite
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Missy Kilpatrick Retires From the Industry
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This Week’s New Suppliers: Branded Promo Fun
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Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery
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Obituary: Paula Shulman, Prime Line
Product Hub
Products
Editor’s Picks: Heartfelt House & Home Items
Practical yet stylish household essentials are a surefire way to enhance brand recognition with everyday use.
Products
Gemline To Offer Luxury Travel Brand Hartmann in Promo
Hartmann’s line of bags and luggage is the latest retail brand addition to the Counselor Top 40 supplier’s catalog.
Products
Promotions Planner: Awareness in Action
Start presenting ideas to clients for promotional campaigns centered around October observances.
In The News - July 2025
PCNA (asi/66887), a Counselor Top 40 supplier, now offers select tech accessories from four retail brands, including the Nimble Fold 3-in-1 Wireless Charger (7125-07), mophie Cable Travel Kit...
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Overture Promotions Names Tej Shah CEO, Succeeding Jo Gilley
Shah was previously executive vice president of global sales and marketing at the Counselor Top 40 distributor.
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Trump Issues Executive Order Delaying Reciprocal Tariffs to August 1
The reciprocal tariffs announced April 2 were supposed to take effect this week. The president also sent letters to a handful of companies indicating new rates.
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Texas Promo Firms Support Relief Efforts Following Deadly Flash Floods
Some in the industry had personal connections to the tragedy that unfolded in the Texas Hill Country.
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STAHLS’ Promotes Martin Borley to CEO of the EMEA Region
Borley has more than 35 years of experience with the global apparel decoration solutions provider and its affiliated/owned companies.
Promo for the Planet
Sustainability
Storm Creek Earns B Corp Certification
The apparel supplier said the distinction further solidifies its legal commitment to create a positive impact for society and the environment.
Sustainability
Gildan Recognized for Sustainability by TIME & Corporate Knights
The Counselor Top 40 supplier was included on Canada’s Best 50 Corporate Citizens list and a list of the 500 most sustainable companies put together by TIME.
Sustainability
Billie Eilish & UMG Upcycle 400K Unsold Concert Tees Into New Merch
Universal Music Group’s merch arm is set to send the shirts to Morocco to be unspun and then upcycled into 100% cotton tees for European tour legs in the fall.
Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.
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How To Future-Proof Customer Communications With AI & Personalization
PRINTING United Alliance recently hosted a webinar exploring the importance of seamless omnichannel messaging across both print and digital formats.
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The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his desk, and resales are already listed on eBay with the game almost two months away.
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Common UV Printing Myths Debunked
With its high-quality output and ability to print directly on a variety of objects, UV printing has become an increasingly popular way to customize promo products.
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How To Create the Ultimate Print-on-Demand Experience for Customers
Think of yourself as a “fulfillment solutions provider,” rather than a printer or promotional products distributor.
Sponsored Content
Radix Branding Solutions
The Comprehensive Custom Cups Sales Guide
Cheers to branded beverage cups! Raise a glass and read on to learn how to sell all of the most popular styles of disposable cups so you can add a new revenue stream to your...
Admatch Regal
5 Sales Prospects for Single-Use Promo Products
Look no further for a product category that's cost-effective , convenient and customizable for many lucrative industries . Learn how and why you should add...
Greater Pacific Industries
Infographic: What Product Features Are Possible With Customization?
New to selling custom products? No problem. With this infographic guide, you'll discover all the details your clients can customize by opting for completely custom, made-to-order promos. ...