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Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.
Top Stories
Gildan Implements AI-Powered Robots in Its Eden, NC, Distribution Center
The Counselor Top 40 supplier said the bots work with people, helping to improve human safety and enhance operational efficiency.
ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth
The former American Apparel marketing director and bestselling author presented a session on how businesspeople should remove ego from decisions and always adapt and learn.
Top Insights From the First-Ever Study of South Africa’s Merch Market
ASI’s Michele Bell and Nate Kucsma share key stats and analysis from the groundbreaking report that holds relevance for promo companies everywhere.
Convergence Corner: Ikey Bensimhon Provides Print & Promo to Big-Name Customers
The CEO of Merch.com traces his career from Wall Street to making tote bags, to now leading a full-service print and promo distributorship with a client list made up of household names.
Latest News
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Botanical PaperWorks Highlights Sustainability Gains in 2024
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Koozie Group Releases 5th Annual Social Impact & Sustainability Report
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This Week’s New Suppliers: Powerful Promo
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In The News - June 2025
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Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan
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Whitestone Earns Bronze EcoVadis Rating
Product Hub
Products
Editor’s Picks: Smart Wine & Bar Drinkware
Spice up bar, restaurant and brewery clients’ branding with sleek, on-trend drinkware perfect for everyday use or special events.
Products
Promotions Planner: Educate & Appreciate
Start presenting ideas to clients for promotional campaigns centered around September observances.
Products
This Week’s New Suppliers: Leveled-Up Promo Products
Discover creative products from new ASI suppliers.
Trump Administration Says No More Changes Coming to China Tariffs
If followed through upon, the decision would contribute to price increases on promo products but also bring welcomed stability, industry leaders said.
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Federal Circuit Upholds Order Allowing Trump Tariffs To Remain for Now
The ruling wasn’t based on the merits or lack thereof of the levies, but rather preserves the status quo while an appeal in a case focused on the import duties plays out.
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World Emblem To Open New 100,000-Square-Foot Factory In Dominican Republic
The Counselor Top 40 supplier said the move is part of supply chain diversification efforts that will help provide better service to customers.
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The Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.
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S&S Activewear To Become Exclusive Provider of Hanesbrands in Promo
The Counselor Top 40 supplier said to expect expanded inventory and streamlined service, among other benefits.
Promo for the Planet
Sustainability
‘Why It Matters’: Promo’s First Sustainable Merch Summit
ASI, Apparelist, the Branded Merch Network and the 2 Regular Guys podcast brought industry experts together to discuss why sustainability, transparency and certifications matter for promo sales and...
Sustainability
ThreadX 2025: Supply Chain Transparency in Apparel, Alternative Dyes on the Horizon & Creating Real Change
Experts Eric Henry, Mike Smith and Kathleen Neuheardt explain how apparel companies can help ensure a sustainable supply chain and where to look for greener options.
Sustainability
PSI Opens Submissions for Its Sustainability Awards Program
The European promo network’s PSI Academy Awards are part of its upcoming September PSI Academy Conference.
ThreadX 2025: SanMar’s Jeremy Lott & Stahls’ Carleen Gray Answer Questions on the Future of Apparel & Decoration
Gray and Lott discuss topics including print-on-demand dominance, investing in inventory, sourcing domestically and more.
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ThreadX 2025: Economist Alex Chausovsky Talks Tariffs, Pricing Strategies & Using Data To Predict & Control Variables
The Bundy Group executive presented data-driven perspectives on global economic trends, predictive planning and more for industry pros.
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WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
The sought-after merch tied to Apple’s big annual event debuted this week as the conference got underway in California. There are definite takeaways for promo pros.
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Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner
The branding agency is providing promo, print and e-commerce solutions for MLC, America’s first professional Twenty20 cricket league, whose new season starts next week.
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National Donut Day: A Hole in Donut Brands’ Marketing Strategy?
Dunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for June 6, but other donut chains missed an opportunity for clever branded merch tied to the sweet observance.
Sponsored Content
Greater Pacific Industries
Infographic: What Product Features Are Possible With Customization?
New to selling custom products? No problem. With this infographic guide, you'll discover all the details your clients can customize by opting for completely custom, made-to-order promos. ...
STAHLS'
Podcast: Harnessing the Power of Heat Printing On Demand
As e-commerce and customer buying habits evolve, it's important to stay nimble to keep your business as profitable as possible. In today's podcast, we're joined by Dave Conner, content director...
Bella + Canvas
Podcast: Get To Know the Heavyweight Collection by BELLA+CANVAS
The Heavyweight Collection by BELLA+CANVAS (asi/39590) is bold and on trend. Today we're joined by Cassie Stanczyk, Sr. director of sales at BELLA+CANVAS, who is sharing everything you need to...