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In The News - July 2025

PCNA (asi/66887), a Counselor Top 40 supplier, now offers select tech accessories from four retail brands, including the Nimble Fold 3-in-1 Wireless Charger (7125-07), mophie Cable Travel Kit (7124-28), Sony MDR-ZX110AP Wired On-Ear Headphones (7195-62) and Skullcandy Dime Evo True Wireless Earbuds (7196-35). The company has also launched new styles from in-house brand Leed’s, including the Allcord 5-in-1 Charging Cable With Apple Watch Charger (7143-79). “We’re proud to expand our tech assortment with new offerings from trusted retail brands,” says Josh Shields, PCNA’s senior category manager for tech. “By adding in-demand products … we’re delivering innovative, high-quality offerings that align with the needs of today’s consumers. These additions combine smart design, reliable performance, and a focus on sustainability – further strengthening our tech category with functional, travel-ready promo options.”

American Solutions for Business (ASB, asi/120075), a Counselor Top 40 distributor, has promoted Alyssa Sullivan to human resources director. In the new role, Sullivan will take on expanded responsibilities, including oversight of HR functions for both ASB and Dubow, the contract decorator ASB acquired earlier this year. Sullivan joined ASB in 2016.

Chocolate Chocolate (asi/44897) has appointed Kristina Beal as national account manager. Beal will be focused on strengthening Chocolate Chocolate’s sales and marketing efforts across the industry, beginning with a renewed emphasis on distributor relationships and its dedicated multi-line sales rep team. In the Southeast, Chocolate Chocolate will now be represented by MAC Marketing; in the Northeast, by JSA Promo; and in southern Ontario, by Monarch Marketing.

SRG (asi/84592; Canada, 84595), a Counselor Top 40 supplier, now offers select luggage and mini-bags from Rollink, known for its line of ultra-lightweight and foldable bags. “Our partnership with Rollink aligns with SRG’s commitment to delivering premium, design-forward solutions to our customers,” says Merrick Falkenstein, CRO at SRG. “We’re excited to bring these innovative travel products into our offering.”

LBU Inc. (asi/65952), a supplier of cut-and-sewn promo products based in Paterson, NJ, has released its Love Letters collection, a line of fully customizable bags and accessories that customers can add chenille-style letters or symbols to and make their own.