Research

Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales

Research

Though the gains were driven more by price increases than increased sales activity, dis...

Custom Ink Survey Finds ‘Gift Gap’ Between Corporate Gifting & Employee Preferences

Research

Custom Ink’s report notes that employees most value personalized and brand-name gifting...

PRINTING United Expo 2025: 5 Key Factors Shaping the Industry

The Alliance Insights research team shared...

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Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3

Just-released ESP search data from ASI Res...

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Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years

With a 5% year-over-year increase in Q3 sa...

Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings

Strategy

The third quarter also saw growing searches for products like bookmarks and fans, accor...

ASI Media 2025 State & Regional Sales Report

Research

No matter which part of the country you live, there are opportunities all around.

Infographic: The Sales Environment in Canadian Promo

Research

While gross profit margin fell slightly between 2023 and 2024, the average number of da...

Why Labels Could Be the Next Big Opportunity in Promo

Research

Digital printing technology makes custom labels faster, more flexible and more profitable.

Infographic: Demand for Sustainable Promo Is on the Rise

Data from the 2025 Counselor State of the ...

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Infographic: The Labour Market in Canadian Promo

While employee concerns have generally eas...

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  The Most Intriguing Findings From the Counselor 2025 State of the Industry Report

To produce the annual Counselor State of...

Infographic: Sustainability Matters in Canadian Promo

State of the Industry data from ASI Resear...

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Infographic: Monitoring the Supply Chain in Canadian Promo

State of the Industry data from ASI Resear...

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Counselor 2025 State of the Industry

In a year of extraordinary challenges, pro...

Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Strategy

Little shifted last year, but the biggest sectors in promo are bound to be impacted in ...

Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?

Strategy

This ASI Research analysis compares their growth to Counselor Top 40 companies and comp...

Counselor State of the Industry 2025: Top Promotional Products Categories

Strategy

The top product categories in promo remained stable but stand to be affected by market ...

Counselor State of the Industry 2025: Promo Industry Trends

Strategy

How will volatility impact four of the biggest industry-wide trends?

Counselor State of the Industry 2025: Supplier Snapshots

Strategy

With these snapshots, find out what makes suppliers unique across four revenue classes.

Counselor State of the Industry 2025: Supplier Health

Strategy

A multitude of factors – starting with the seismic impact of tariffs – are undermining ...