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Product trends
Top 10 of 2025: Trends, Analysis & Commentary
StrategyASI Media’s readers were especially eager for data this year on everything from promo s...
OTTO International Launches Club Collection of Golf & Sportswear Caps
ProductsThe Counselor Top 40 supplier will showcase the new headwear at ASI Orlando next month.
Counselor 2025 Product of the Year: Personalized Accessories
Personalized accessories, from stickers to...
Goldstar Adds Grosche Drinkware, Dock & Bay Towels to Lineup
The Counselor Top 40 supplier said the B C...
Trimark Inks Exclusive Partnership With Redwood Classics Apparel
The division of Counselor Top 40 supplier ...
You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
ProductsThe slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” a...
Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos
ProductsCompany merch drops leaned into a trendy, vintage aesthetic that had their products loo...
PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
SustainabilityThe Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will bot...
SRG Becomes Exclusive Supplier of All American Writing Instruments Products
NewsThe Counselor Top 40 firm will provide all six of AAWI’s brands to the promo industry.
Promotions Planner: Spread the Love
Start presenting ideas to clients for prom...
PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor
Oversized silhouettes, softer hand feels a...
Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3
Just-released ESP search data from ASI Res...
PRINTING United Expo 2025: Make a Statement With Special-Effect Screen Printing
Decorating industry veteran Charlie Taubli...
SnugZ Unleashes New Partnership With Pet Accessory Brand Springland Pets
The collaboration will expand the Counselo...
The Bright Side: PCNA Hosts Breast Cancer Awareness Giveback Campaign
Profits from select Stanley drinkware styl...
Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings
StrategyThe third quarter also saw growing searches for products like bookmarks and fans, accor...
NC Custom Adds Ghirardelli to Promo Division
ProductsThe Counselor Top 40 supplier will now offer premium chocolate from the storied company...
Sponsored Content
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Plan Now for 2026: Sales Tips To Start the Year Strong
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Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new...
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Promotions Planner: A Fresh Start
ProductsStart presenting ideas to clients for promo campaigns centered around January observances.
SanMar Brings Richardson Apparel & Headwear to Wholesale Market
NewsThe initial launch in 2026 will include 15 apparel styles and 31 headwear items.
5 Ideas for Using NYFW Trends in a Promo Campaign
ProductsAppeal to fashion-forward end-buyers with these suggestions from the hottest show of th...
Starline Adds LAMY Pen Line to Its Growing Writing Collection
ProductsThe product expansion at the Counselor Top 40 supplier will include fountain pens, roll...