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Technology
AI as an Efficiency & Empowerment Tool
StrategyThree industry AI experts recently joined ASI Media Executive Editor Theresa Hegel for ...
As RFPs Grow in Complexity, Promo Pros See Opportunities for Improvement
NewsIndustry distributors say requests for proposals have become more complicated and time-...
ASI Chicago 2024: Digital Tools & Mental Tricks To Get Creative
Bill Petrie explained how originality and ...
How AI Is Changing SEO & Digital Marketing
Google has rolled out AI-generated summari...
4 Tips for Spotting – and Avoiding – AI Washing
Artificial intelligence has been much hype...
5 Tips for Building Your Personal Brand
Web ExclusiveLearn to stand out from the crowd by showcasing your unique value proposition.
ASI Fort Worth 2024: Maximize the Power of Your Personality With Video Marketing
PromogramMartine Cadet spoke about creating content to start a conversation, not just creating c...
ASI Fort Worth 2024: Build Relationships & Nurture Leads With Social Media
PromogramJay Busselle showed how strategic targeted content can translate to consistent sales.
Chrome Eliminating Third-Party Cookies; Promo Marketing Pros Must Adapt, Executives Say
PromogramBy the end of 2024, Google plans to no longer allow the cookies on Chrome, the world’s ...
ASI Orlando 2024: Savannah Bananas Founder Jesse Cole Encourages Crowd To Create Fans, Not Clients
Dressed head to toe in banana yellow, the ...
ASI Orlando 2024: Content Marketing Strategies for Reaching the Right Buyers
Martine Cadet shared tips for crafting eff...
Stahls’ Partners With E-Commerce Platform Chipply
The software integration allows decorators...
Eye on AI: Just What Is a MerchBot?
In this Q&A, industry veteran Ron Friedman...
Episode 144: Meet the 26-Year-Old Who’s Running a Top 40 Distributor
Andrew Titus might be in his mid-20s,...
Interest in X/Twitter Plummets in Wake of Musk Takeover
Promo pros cite less engagement, suspiciou...
Episode 143: Hitting the Target With Kirby Hasseman
Kirby Hasseman is a busy man. He's the CEO of Hasseman Marketing (asi/221824), a...
Episode 142: The Impact of AI
In the epic 1968 science fiction film 2001: A Space Odyssey , a supercomputer named...
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Q&A: No-Stress Custom Products — All Client Questions, Answered
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Episode 141: How To Run a Live Social Media Show
Going live on social media isn't very difficult. Come up with a topic, press a button...
Episode 140: Adding Mascots to Your Marketing Mix
If you've ever been to an ASI Show, chances are you've met, and even taken a...
Episode 139: The Power of Livestreams
When Crystal D (asi/47759) founder Chuck Dahlgren died suddenly last fall , the...
Industry Reacts to Twitter Rebrand
Web ExclusiveElon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...