Technology

How Print on Demand Is Reshaping Promo

Strategy

The decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...

Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Strategy

Though fewer than a quarter of promo pros are using generative AI for artwork or video ...

  Branding Together: How Print on Demand Is Reshaping the Industry

Forget about the dog days of summer....

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ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

A trio of distributor leaders gave tips on...

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How To Future-Proof Customer Communications With AI & Personalization

PRINTING United Alliance recently hosted a...

The Next 5 Years: Leverage the Power of Choice with Personalization

Strategy

Promo companies are leaning into extra customization and the power of choice to deliver...

The Next 5 Years: Tap Into the Limitless Possibilities of Automation

Strategy

The possibilities are boundless for what some believe is the next industrial revolution.

Tips for Using AI To Enhance Business & Data Analysis

Strategy

Businesses that embrace artificial intelligence can become more efficient, productive a...

Lucid Dream Software Wants To Bring the Blockchain to Print Companies

Strategy

Programs like Smart Supply System are implementing blockchain technology to keep track ...

Sticky Clients, Repeat Sales: Why Company Stores Have Become a Must-Have

E-commerce branded merch stores have taken...

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AI Expert Steve Metcalf Shares His Tips & Insights

The co-founder and CEO of Imagine AI Live ...

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An Inside Look at S&S Activewear’s ‘Robot Revolution’

ASI Media’s visit to one of the Counselor ...

AI as an Efficiency & Empowerment Tool

Three industry AI experts recently joined ...

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As RFPs Grow in Complexity, Promo Pros See Opportunities for Improvement

Industry distributors say requests for pro...

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ASI Chicago 2024: Digital Tools & Mental Tricks To Get Creative

Bill Petrie explained how originality and ...

How AI Is Changing SEO & Digital Marketing

Strategy

Google has rolled out AI-generated summaries in search, but AI content is unlikely to r...

4 Tips for Spotting – and Avoiding – AI Washing

Strategy

Artificial intelligence has been much hyped in recent years; it’s important to maintain...

5 Tips for Building Your Personal Brand

Web Exclusive

Learn to stand out from the crowd by showcasing your unique value proposition.

ASI Fort Worth 2024: Maximize the Power of Your Personality With Video Marketing

Promogram

Martine Cadet spoke about creating content to start a conversation, not just creating c...

ASI Fort Worth 2024: Build Relationships & Nurture Leads With Social Media

Promogram

Jay Busselle showed how strategic targeted content can translate to consistent sales.

Chrome Eliminating Third-Party Cookies; Promo Marketing Pros Must Adapt, Executives Say

Promogram

By the end of 2024, Google plans to no longer allow the cookies on Chrome, the world’s ...