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Product trends
SnugZ USA Partners With Nomatic on Exclusive Line of Bags & Travel Gear
ProductsThe Counselor Top 40 supplier will be adding Nomatic’s customizable bags and travel acc...
Bag Makers Expands Product Line With Magnetic Boxes, Event Essentials
NewsThe Counselor Top 40 supplier is starting the year by growing its product line into new...
Prime Line Adds 3 New YETI Products to Its Lineup
The hard goods supplier, a division of Cou...
Top 10 of 2025: Trends, Analysis & Commentary
ASI Media’s readers were especially eager ...
OTTO International Launches Club Collection of Golf & Sportswear Caps
The Counselor Top 40 supplier will showcas...
Counselor 2025 Product of the Year: Personalized Accessories
ProductsPersonalized accessories, from stickers to patches to straw toppers, have transformed c...
Goldstar Adds Grosche Drinkware, Dock & Bay Towels to Lineup
SustainabilityThe Counselor Top 40 supplier said the B Corp certified brands mesh well with its commi...
Trimark Inks Exclusive Partnership With Redwood Classics Apparel
ProductsThe division of Counselor Top 40 supplier PCNA (asi/66887) says it’s offering exclusive...
You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
ProductsThe slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” a...
Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos
Company merch drops leaned into a trendy, ...
PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
The Counselor Top 40 supplier and its drin...
SRG Becomes Exclusive Supplier of All American Writing Instruments Products
The Counselor Top 40 firm will provide all...
Promotions Planner: Spread the Love
Start presenting ideas to clients for prom...
PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor
Oversized silhouettes, softer hand feels a...
Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3
Just-released ESP search data from ASI Res...
PRINTING United Expo 2025: Make a Statement With Special-Effect Screen Printing
StrategyDecorating industry veteran Charlie Taublieb shared his expertise on how to up the perc...
SnugZ Unleashes New Partnership With Pet Accessory Brand Springland Pets
ProductsThe collaboration will expand the Counselor Top 40 supplier’s pet-specific product offe...
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The Bright Side: PCNA Hosts Breast Cancer Awareness Giveback Campaign
ProductsProfits from select Stanley drinkware styles in the Counselor Top 40 supplier’s lineup ...
Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings
StrategyThe third quarter also saw growing searches for products like bookmarks and fans, accor...
NC Custom Adds Ghirardelli to Promo Division
ProductsThe Counselor Top 40 supplier will now offer premium chocolate from the storied company...
Promotions Planner: A Fresh Start
ProductsStart presenting ideas to clients for promo campaigns centered around January observances.