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Product trends
Promotions Planner: A Fresh Start
ProductsStart presenting ideas to clients for promo campaigns centered around January observances.
SanMar Brings Richardson Apparel & Headwear to Wholesale Market
NewsThe initial launch in 2026 will include 15 apparel styles and 31 headwear items.
5 Ideas for Using NYFW Trends in a Promo Campaign
Appeal to fashion-forward end-buyers with ...
Starline Adds LAMY Pen Line to Its Growing Writing Collection
The product expansion at the Counselor Top...
Gemline Partners With Yankee Candle, Adds Mini Igloo Playmate Cooler to Catalog
The additions are meant to strengthen the ...
Vantage Apparel & Redwood Classics Launch Custom Color Program
NewsThe program allows distributors to PMS-match colors on select Canada-made garments, wit...
Promotions Planner: Holidays Beyond the Holidays
ProductsStart presenting ideas to clients for promotional campaigns centered around December ob...
Redwood Classics Apparel Unveils Co-Brand Series
ProductsThe new collection is designed to simplify ongoing support among distributors for Canad...
Crystal D Introduces New Awards Materials
ProductsThe Minnesota supplier of recognition items, long known for its crystal products, is ex...
S’well Returns to Direct Distribution After Years of Exclusive Supplier Agreements
Part of Lifetime Brands Inc., the reusable...
iClick Adds Sustainable Tech Brand Xoopar to Product Lineup
The eco-conscious line of tech accessories...
BYBBA’s Bondi Style Named ‘Best Packable Bag’ by Oprah Daily
Another sustainable bag supplier, ChicoBag...
Gemline Adds Cool Gear Drinkware to Lineup
The Counselor Top 40 supplier expanded its...
Promotions Planner: Indulge & Enjoy
Start presenting ideas to clients for prom...
SanMar Expands Offerings From Cotopaxi
The five outerwear pieces and hiking backp...
Counselor State of the Industry 2025: Top Promotional Products Categories
StrategyThe top product categories in promo remained stable but stand to be affected by market ...
ASI Chicago 2025: Top Finds From the Show Floor
ProductsThere were tech products, natural materials and unique innovations aplenty at ASI’s sum...
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5 Sales Strategies for Selling Custom Promos
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5 Affordable Product Categories for End-of-Year Profits
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Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
There's a lot to love about the JETbright digital inkjet ink line...
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Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
ResearchThe second quarter also saw sustained interest in trendy products like custom socks and...
Prime Line Partners With YETI To Offer Drinkware Styles
NewsThe supplier, a division of Counselor Top 40 supplier S&S Activewear, will offer 10 of ...
Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty
StrategyMeanwhile, searches for “made in Canada” fell 72% between the first and second quarters.
Gemline To Offer Luxury Travel Brand Hartmann in Promo
ProductsHartmann’s line of bags and luggage is the latest retail brand addition to the Counselo...