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Branding

5 Tips for Building Your Personal Brand
5 Tips for Building Your Personal Brand
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Learn to stand out from the crowd by showcasing your unique value proposition.

ASI Fort Worth 2024: Bruce Himelstein Reveals the Keys To Transforming Brand Identity
ASI Fort Worth 2024: Bruce Himelstein Reveals the Keys To Transforming Brand Identity
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The keynote on the final day of the show examined how to succeed in the face of disrupt...

Promo Power: ‘DunKings’ Merch Sells Out in Less Than 20 Minutes

A successful Superbowl commercial starring...


Miller Lite Opts for Promo Over Super Bowl Ad

The brand is giving out 1,000 QR-code embl...


Eyevertising Rebrands as Bold Promo

The change reflects the increased variety ...

Merged Firms Rebrand as ‘Dryvve,’ a $20 Million Distributorship
Merged Firms Rebrand as ‘Dryvve,’ a $20 Million Distributorship
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The new woman-owned, East Coast-headquartered business is the evolution of Consolidated...

Premier Announces Rebrand, Move to New Facility
Premier Announces Rebrand, Move to New Facility
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The changes reflect the next phase of operations at the large-format display supplier, ...

Scarborough Specialties Rebrands as Brandability
Scarborough Specialties Rebrands as Brandability
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The Texas-based distributor says the change is part of its plans to expand to a nationa...

AIA Corporation Rebrands With New Logo, New Website
AIA Corporation Rebrands With New Logo, New Website
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The Top 40 distributor says the fresh look is a visual embodiment of its mission to its...

Interest in X/Twitter Plummets in Wake of Musk Takeover

Promo pros cite less engagement, suspiciou...


Barker Specialty Unveils New Logo

The revamped design signals the New Englan...


In-Demand Decoration: Branding Tips for T-Shirts, Sweatshirts & More

It's time to refresh your apparel...

Supplier Rebrands to Orbus Visual Communications Canada

The Ontario-based company was previously k...


Adform Creative Has Rebranded as brandor

Company ownership is remaining the same. T...


Tom Cruise Uses Promo Umbrella at ‘Mission: Impossible’ Premiere Events

Storm Duds Raingear supplied the world-ren...

Industry Reacts to Twitter Rebrand
Industry Reacts to Twitter Rebrand
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Elon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...

VIDEO: Phillies Fans Show Off Baseball Merch
VIDEO: Phillies Fans Show Off Baseball Merch
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The American pastime has a strict dress code.

ASI Chicago 2023: ‘Killer Pitch Master’ Excites & Delights During Energetic Keynote
ASI Chicago 2023: ‘Killer Pitch Master’ Excites & Delights During Energetic Keynote
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Precious Williams used anecdotes from her own life to give the audience insight on how ...

ASI Chicago 2023: Own Your Client’s Brand To Build Your Business
ASI Chicago 2023: Own Your Client’s Brand To Build Your Business
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Bill Petrie of marketing agency brandivate shared tips on how to separate yourself by f...

Logo Mats Rebrands With New Logo, Mascot and Fresh Tagline
Logo Mats Rebrands With New Logo, Mascot and Fresh Tagline
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The Georgia-based supplier is debuting the new identity this week at the ASI Show Chica...

Temporary Tattoos Evolve With QR Codes & Augmented Reality
Temporary Tattoos Evolve With QR Codes & Augmented Reality
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Suppliers offer ways to interactively engage consumers through unique temporary-tattoo ...