Commentary

4 Reasons Promo Is Going To Have a Strong Fourth Quarter

Strategy

The industry will end the year with a bang, collectively generating its highest revenue...

I Was One of Many ‘Helens’ at Annual Roper Romp

Strategy

Paying homage to a beloved character from ’70s-era sitcom “Three’s Company,” the event ...

Weezer’s Fun Sweater Sleeve Box Set Packaging Has Powerful Takeaways for Print & Promo Pros

To celebrate the 30th anniversary of its f...

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Apparel Lessons From Nike and Lululemon’s Olympic Collections

If these styles are good enough for the bi...

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Your Path to Increased Profit: How I Reached Financial Independence Before I Turned 50

Five key strategies worked for me – and th...

Typo Gaffe on PA Highway Sign Hammers Home the Importance of ‘Proof-Before-Printing’

Strategy

The sign temporarily guided drivers on I-95 to ‘Cenrtal Phila’ until it was fixed by Pe...

Paris Olympics Mascot Reflects French History – and Interesting Design Choices

Strategy

A Phryge? What’s a Phryge?

Kylian Mbappe’s Decorated Facemask Fail Is a Lesson for Distributors

Strategy

Whoever created the French soccer star’s protective facemask wasn’t aware of UEFA regul...

Apple’s 2024 WWDC Promos Are a Case Study in Minimalism & Cohesion

Strategy

The annual conference is a highlight for Apple users, and each year brings new branded ...

As a Soon-To-Be College Senior, Here’s Graduation Merch I’d Like to See

Here are three ideas for celebrating the o...

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Your Path to Increased Profit: The Key to Success

When you become laser-focused on profitabi...

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Nation’s Largest Student-Run Music Festival Features Unique Branded Merch

Bolstered by its promotional committee tha...

Minor League Baseball Teams’ Branding Collaboration With Indie Rock Bands Is a Win for Both

A city’s music scene and artists are part ...

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How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

As with events like the World Cup, the Oly...

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Your Path to Increased Profit: Is Every Department Thriving?

Having a grasp on every aspect of your bus...

I Love Indie Bookstore Day & I Have the Merch To Prove It

Products

For the past 11 years, independent bookstores across the U.S. have been celebrating the...

Promo for the Planet Turns 2

Sustainability

ASI Media’s award-winning sustainability resource hub is celebrating its second anniver...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Strategy

Promo veterans look back on their most memorable appearances in the magazine, and what’...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Strategy

Over the last 70 years, our magazine has done more than its share of prognosticating ...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

Strategy

From inventions to revolutions, these are the moments that shaped an industry.

Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Strategy

Instead of randomly spending, create a strategic plan with specific goals in mind.