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Research
Counselor 2025 State of the Industry
StrategyIn a year of extraordinary challenges, promo companies have shown the grit needed to su...
Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales
StrategyLittle shifted last year, but the biggest sectors in promo are bound to be impacted in ...
Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?
This ASI Research analysis compares their ...
Counselor State of the Industry 2025: Top Promotional Products Categories
The top product categories in promo remain...
Counselor State of the Industry 2025: Promo Industry Trends
How will volatility impact four of the big...
Counselor State of the Industry 2025: Supplier Snapshots
StrategyWith these snapshots, find out what makes suppliers unique across four revenue classes.
Counselor State of the Industry 2025: Supplier Health
StrategyA multitude of factors – starting with the seismic impact of tariffs – are undermining ...
Counselor State of the Industry 2025: Made in USA
StrategyMade-in-USA suppliers are enjoying an immense boost, but what does the future hold for ...
Counselor State of the Industry 2025: Labor
StrategyA strong talent pool has eased hiring woes for suppliers seeking salespeople and office...
Counselor State of the Industry 2025: Sourcing Beyond China
How will volatility impact four of the big...
Counselor State of the Industry 2025: Distributor Snapshots
These snapshots identify key characteristi...
Counselor State of the Industry 2025: Expanded Services
Distributors are finding ways to grow by e...
Counselor State of the Industry 2025: Choosing Suppliers
Distributors may not be expanding their ve...
Counselor State of the Industry 2025: Projects Taking Longer
Onerous service agreements, growing client...
Counselor State of the Industry 2025: Tariffs
From price increases to lagging sales, dis...
Counselor State of the Industry 2025: Buyer Preferences
StrategyDistributors are spending smarter on client campaigns, aiming for the sweet spot of pre...
Counselor State of the Industry 2025: Negative Attitudes Toward Promo
StrategyBeing creative and consultative helps distributors overcome perceived negative sentimen...
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Promo Sales Drop for Second Consecutive Quarter, but Optimism Up for Rest of 2025
ResearchDistributor sales collectively declined by 3.2% in Q2 2025, according to new findings f...
Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
ResearchThe second quarter also saw sustained interest in trendy products like custom socks and...
Consumer Research: Region
ResearchExclusive research from ASI explores the promo preferences of consumers across a variet...
Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty
StrategyMeanwhile, searches for “made in Canada” fell 72% between the first and second quarters.