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UK Introduces D-Day Commemorative Coin (In Addition to ‘Star Wars’ Coins)

The Royal Mint has been using legal currency for commemorative campaigns across history and pop culture.

The United Kingdom’s government is minting a special edition 50 pence coin (a bit more than 50 cents) to commemorate the anniversary of the D-Day invasion of Normandy in 1944, per the BBC.

The commemorative half of the coin features an image of British soldiers storming the French beach from a landing craft, with airplanes overhead and buildings in the distance. Above their heads, “D-Day” is written in a military stencil style, with the June 6, 1944, invasion date printed along with the code names for the landing zones: Utah, Omaha, Gold, Juno and Sword. On the front of the coin is King Charles III, now replacing the late Queen Elizabeth II on U.K. currency.

The design was also recreated on a large scale in the sand of Gold Beach in France by French sand artist Jehan-Benjamin Tarain, whose design took up 115 feet of beach space. D-Day was a massive military invasion that the U.K., United States and other Allied nations undertook as part of a larger operation to retake conquered Europe from Nazi Germany during World War II.

Special edition coins have been produced in the United States in the past as well. There were the Bicentennial quarters in 1976 and, more recently, the 50-state quarter series that has expanded to other national landmarks.

Over in the U.K., this idea of commemorative legal currency extends to pop culture, too.

Just last year, a 50P coin featuring Hogwarts castle from the “Harry Potter” series was designed to coincide with the 25th anniversary of the first book’s release. Another coin featured the face of the character Albus Dumbledore (an artist’s interpretation, rather than the actual faces of actors Richard Harris or Michael Gambon).

Now, this year, the Royal Mint is making 50P coins with the aircrafts from the “Star Wars” series.

The coins will include pictures of the Millennium Falcon, a TIE fighter, an X-wing and the Death Star. Previous coins to celebrate the 40th anniversary of “Return of the Jedi” included some of the iconic characters like Luke Skywalker, Chewbacca and Darth Vader.

Special coins are not new to the promotional products industry. Challenge coins that recreate the ones given out in the military are used for appreciation campaigns and beyond. Others market themselves as legal (or eventually legal) currency, but those are noted outliers.

Using legal currency is an interesting twist on engraved promos and widespread rollouts.