Join us at ASI Show Orlando, January 5-7, 2026   Register Now.

Brendan Menapace

  • Content Director, Print & Promo Marketing

Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.

Front Nine Capital Acquires Rollins Apparel

The West Nyack, NY, firm, doing business as Star Print & Embroidery, has acquired eight...

Counselor Power 50 2025: No. 33 David Schneiderman & Todd Schneiderman, Something Inked

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

SnugZ USA Brings Puffin Drinkwear Products to Promo Space

The initial release includes nine products, ranging from puffy jackets to polo “shirts”...

Counselor Power 50 2025: No. 8 Justin Zavadil & Larry Zavadil, American Solutions for Business

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 2 CJ Schmidt, Hit Promotional Products

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 36 Yuhling Lu, Ariel Premium Supply

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 25 Bill Korowitz & Dan Jellinek, The Magnet Group

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 20 Pierre Montaubin, Koozie Group

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 17 Jake Himelstein, BAMKO

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 13 John Bruellman & Kevin Walsh, Showdown Displays

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

iPROMOTEu Marks Opening of Renovated Massachusetts Headquarters & Wisconsin Facility

The Counselor Top 40 distributor held ribbon-cutting ceremonies for its two recently op...

Maryland Screen Printer UBrandYourself Expands Into Promo, With More on the Way

Owner Wendy Nowakowski started the business in her garage and now is planning an ever-g...

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...

SanMar Brings Richardson Apparel & Headwear to Wholesale Market

The initial launch in 2026 will include 15 apparel styles and 31 headwear items.

Deborah Gaspar Joins MSP Design Group as Executive VP of Sales

The industry veteran brings more than 25 years of experience to the Virginia distributor.

Counselor Promo Campaign Awards

Discover the promotions that deliver creativity in spades.

Sportsman Cap & Bag Introduces Three Pukka Inc. Caps to Wholesale Market

The Counselor Top 40 supplier brings the new five- and six-panel caps to the promo spac...

4imprint Included on Fortune’s ‘Best Workplaces in Advertising and Marketing’ for 18th Year Straight

The Counselor Top 40 distributor found that 90% of its employees rated the company as a...

Storm Creek Hires Industry Vet Ty Cannon to Sales Role

With over a decade of apparel industry experience, Cannon joins Storm Creek as in-terri...

Stahls’ Opens Fulfill ONE Print-On-Demand Fulfillment Center

The firm is linking its Fulfill Engine print-on-demand platform with a physical fulfill...

2025 Counselor Gift Guide

Close the year strong with trendy product picks for top promo end-buyers.

JERZEES Expands Distribution & Inventory as Relationship With S&S Activewear Ends

The Fruit of the Loom brand says it’s “aggressively strengthening” its market position ...

Veritiv Operating Company Acquires Packaging Distributor S. Walter Packaging Corp.

The Atlanta print and packaging provider is boosting its branded packaging and kitting ...

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Using print, promo and more, distributors can become superheroes of branding for custom...

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

What started as an ejection- and suspension-worthy moment ended with something fans can...