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Brendan Menapace

  • Content Director, Print & Promo Marketing

Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

What started as an ejection- and suspension-worthy moment ended with something fans can...

Stran Reports 95% Sales Increase in Q2

Organic sales growth and the company’s new Stran Loyalty Solutions segment led to the i...

Koozie Group Launches Contract Decoration Service Through Partnership With SanMar

Distributors can next-day ship bags from SanMar to be decorated at Koozie Group’s Redwi...

Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand

Stahls’ partnered with Fanatics and the Atlanta Braves for a live retail pop-up where f...

Hanesbrands Posts Year-Over-Year Sales Growth for Q2

The apparel manufacturer reported positive metrics for the second quarter of 2025 compa...

Goldstar Announces Two Leadership Appointments

The Counselor Top 40 supplier named Alina Rubinshteyn and Charles G. Duggan II to VP ro...

BAMKO Grows Sales 14% in Q2

The Counselor Top 40 distributor attributed the increase to client diversity, tariff mi...

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...

Trump Ends ‘De Minimis’ Exemption With Executive Order

The loophole – a practice used by distributors and suppliers – allowed low-value produc...

Everen Brown Reflects on 50 Years in Promo (With More To Come)

The distributor looks back on a career that started when he was just 13 and success tha...

Counselor State of the Industry 2025: Projects Taking Longer

Onerous service agreements, growing client requirements – and oh right, tariffs – are c...

Counselor State of the Industry 2025: Expanded Services

Distributors are finding ways to grow by expanding their offerings to capture and conso...

US, EU Agree to 15% Tariff Rate, But Steel & Aluminum 50% Rate Remains

The EU rate is half of what the Trump administration threatened earlier, but not everyo...

Tariffs and Rising Material Costs Make Jewelry Sourcing, Pricing Difficult

Economic uncertainty and rising global costs associated with sourcing materials, specif...

Counselor 2025 Bess Cohn Humanitarian of the Year: Yvette Berke, Adapt Ad Specialty

The distributor’s extraordinary efforts to rescue homeless pets during the LA wildfires...

Grossman Marketing Group Acquires Cooley Group

The Woburn, MA, distributor’s latest acquisition brings the Rochester, NY-based print, ...

SRG Adds Satechi Products to Growing Product Line

The supplier now offers charging cables, FindAll tracking items and other tech favorites.

Ninja Transfers Partners With MakerFlo Crafts for Sublimation, DTF Hard Goods Decoration

After introducing PermaStickers for drinkware decoration, the direct-to-film company is...

Pilot Announces Price Increases After Back-to-School Rush

The writing instrument supplier cited rising global costs as reasons for price hikes, e...

Supplier Howard Miller Announces Closure

The Michigan supplier of awards, clocks and other home goods cited variables like tarif...

New Physical Music Format Showcases Print’s Value as a Collectible

The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.

Obituary: Paula Shulman, Prime Line

The 2008 Counselor Woman of Distinction and former longtime executive at Prime Line pas...

Trump Issues Executive Order Delaying Reciprocal Tariffs to August 1

The reciprocal tariffs announced April 2 were supposed to take effect this week. The pr...

Trump Announces Trade Deal With Vietnam

The pact, which reportedly hasn’t been finalized yet, would place a 20% tariff on impor...

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...