Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.
Geographic and generational data shows what the modern end-user wants in a branded item.
New research reveals what customers expect from print providers, from fast service and ...
More than 27,000 attendees gathered in Las Vegas for innovative new print technology, e...
Distributors who have diversified their sales give insight into how to add promo withou...
In Las Vegas, kitting experts showcased several creative ways to house their products i...
From immersive booth environments to textured prints and playful shapes, exhibitors sho...
Presentations from the Alliance and its sponsors previewed a show that includes tech in...
What’s your client’s gifting persona? Take our quiz and discover the products that will...
The acquisition adds print production expertise, fulfillment and e-commerce capabilitie...
People in European countries like the U.K. were left without eclipse glasses to safely ...
The private-label line includes 12 popular styles, available without branding and with ...
A random memory of a beloved tool reveals how even the smallest promo items can make a ...
The addition illustrates how logo placement is at the heart of college and professional...
Print on demand is revolutionizing the market, but distributors need a measured approac...
The ASI Show Chicago welcomed more than 4,500 industry professionals for networking, le...
Exhibitors’ products at ASI Show Chicago point to new areas of the health and wellness ...
Adamolekun spoke with ASI CEO Ashish Mittal about the commonalities between restaurant ...
Thinner T-shirt fabric, thermal layers and premium outerwear were the standout pieces i...
Customization, sustainability and functionality are still driving drinkware trends in p...
Thrust into leadership roles at a young age, the Schmidt brothers have embraced the res...
During the day’s Wrap-Up session, speakers reiterated their insights on how promo pros ...
Mary Furto and Liz Haesler of Counselor Top 40 supplier PCNA discussed ways to use bran...
Kevin Baumgart of Sales Ink explains how distributors can plan and execute a measurable...
The account executive at Counselor Top 40 distributor BAMKO shared his emotional journe...
Jamie Watson, COO of Certified Marketing Consultants, shared top strategies for increas...