Promo Lessons From the Golden Globes Swag Bag Worth $1 Million
This year’s gift bag is a real bag that uses trendy branding and even finds space for p...
Olivia Rodrigo Is Back With Another Immersive Experience
This time, the singer has partnered with Sony and the New York MTA to take over a whole...
Canadian Lawmakers Want Compostable Produce Stickers
Officials in British Columbia say the vinyl stickers commonly used on produce can conta...
The Bright Side: HanesBrands Celebrates 15 Years of Hanes For Good Program
The apparel supplier has donated more than 6 million articles of clothing to unhoused p...
Vantage Apparel Adds Direct-to-Film Capabilities to All U.S. Locations
The Counselor Top 40 supplier is bringing direct-to-film decoration to its locations in...
NBA Star Drops Lawsuit Against Merch Seller Using His Nickname
The San Antonio Spurs’ Victor Wembanyama had taken James Glodich to court after numerou...
S&S Activewear Names Eric Levin GM of Prime Line Division
The industry veteran will manage the hard goods business segment for the Counselor Top ...
The Bright Side: Jeffrey Klein Ribbon Designs to Celebrate 100 Years in February
The company’s fourth-generation leader speaks on adapting to change and focusing on wha...
Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros
The “Espresso” singer teamed up with Cash App for three branded events in New York, Chi...
Starline Forms New Partnership With Pro Towels
The Counselor Top 40 supplier’s latest collaboration includes Pro Towels’ full line of ...
NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program
The chicly designed apparel and accessories are helping stoke public interest in forthc...
ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs
ASI Media’s coverage of the return of print catalogs caught the eye of one of the bigge...
What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?
It’s time to literally think outside the box (or can, or bottle).
Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration
The paint brand selected nine colors to make a design lookbook. Print and promo pros ca...
Promotional Cigar Lighters Recalled Due to Lack of Child Safety Measures, Testing
The lighters were given out at retail locations and cigar lounges from 2022 to 2024.
Victor Wembanyama Sues Seller Who Ignored Cease & Desist Letters & Actions Over ‘Wemby’ Products
James Glodich started the “Wemby’s World” website just before Wembanyama’s NBA debut, l...
Fluid Branding & Haute Combine To Form Brand Revolution
The two firms will now operate globally as a multi-faceted branding solutions provider.
Counselor Power 50 2024: No. 37, Susan Drenning, Taylor Corporation
Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...
Counselor Power 50 2024: No. 34 David Schneiderman & Todd Schneiderman, Something Inked
Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...
Counselor Power 50 2024: No. 24 Bill Korowitz & Dan Jellinek, The Magnet Group
Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...
Counselor Power 50 2024: No. 22 Jake Himelstein, BAMKO
Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...
Counselor Power 50 2024: No. 20 Carleen Gray, GroupeSTAHL
Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...
Counselor Power 50 2024: No. 19 Brandon Mackay & Brittany David, SnugZ USA
Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...
Counselor Power 50 2024: No. 10 Jay Deutsch, BDA
Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...
Counselor Power 50 2024: No. 9 Chris Anderson, HPG
Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...