Storm Creek (asi/89879) is launching a new line with private-label looks in order to meet the premium gifting expectations of the modern end-user.

The Eagan, MN-based supplier, a Counselor 2024 Best Place to Work, is launching ReLabel, a new program that gives distributors access to unbranded versions of 12 styles.

Items like the Men’s Pacesetter Super Soft Lightweight Quarter Zip (RL2340) are available without Storm Creek (asi/89879) branding as part of the ReLabel collection.

“Today’s biggest apparel opportunities aren’t always about adding another logo – they’re about creating an experience that feels intentional,” said Doug Jackson, founder and product visionary at Storm Creek. “From premium employee programs to high-visibility events, clients are looking for apparel that reflects their brand without outside labels getting in the way. ReLabel gives distributors that flexibility, backed by inventory, speed and the quality customers already expect from Storm Creek.”

Distributors can order unbranded Storm Creek pieces, including men’s and women’s quarter zips, polos, quilted vests and accessories like zipper pulls with minimums of 24 pieces per style. Each piece is stocked in Storm Creek’s warehouse and ships directly to decorators on the same day if ordered before 4 p.m. CST.

Storm Creek will also host a webinar on Aug. 12 at 1 p.m. CST to give distributors a look at ReLabel products and discuss how to integrate them into programs with customers.