Brendan Menapace

  • Content Director, Print & Promo Marketing

Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.

PRINTING United Expo 2026: Promo Industry Trends & Emerging Product Categories

Geographic and generational data shows what the modern end-user wants in a branded item.

PRINTING United Expo 2026: Understanding the Modern Print Buyer

New research reveals what customers expect from print providers, from fast service and ...

PRINTING United Expo Provides Growth Opportunities for Printers & Promo Distributors Alike

More than 27,000 attendees gathered in Las Vegas for innovative new print technology, e...

PRINTING United Expo 2026: Real World Lessons From Printers Selling Promo

Distributors who have diversified their sales give insight into how to add promo withou...

PRINTING United Expo 2026: Kitting & Packaging Trends From the Show Floor

In Las Vegas, kitting experts showcased several creative ways to house their products i...

PRINTING United Expo 2026: Signage & Display Trends From the Show Floor

From immersive booth environments to textured prints and playful shapes, exhibitors sho...

PRINTING United Expo 2026: Media Day Focuses on Improving Print for All

Presentations from the Alliance and its sponsors previewed a show that includes tech in...

The 2026 Gift Guide

What’s your client’s gifting persona? Take our quiz and discover the products that will...

iPROMOTEu’s Distributor Exchange Acquires Flywheel Brands

The acquisition adds print production expertise, fulfillment and e-commerce capabilitie...

Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

People in European countries like the U.K. were left without eclipse glasses to safely ...

Storm Creek Launches ReLabel Collection

The private-label line includes 12 popular styles, available without branding and with ...

Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

A random memory of a beloved tool reveals how even the smallest promo items can make a ...

Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports

The addition illustrates how logo placement is at the heart of college and professional...

Counselor State of the Industry 2026: Successfully Selling Print on Demand

Print on demand is revolutionizing the market, but distributors need a measured approac...

ASI Show Chicago 2026: Full Recap & All Our Coverage

The ASI Show Chicago welcomed more than 4,500 industry professionals for networking, le...

ASI Chicago 2026: Show Floor Trends Across Wellness, Headwear Decoration & More

Exhibitors’ products at ASI Show Chicago point to new areas of the health and wellness ...

ASI Show Chicago 2026: Red Lobster CEO Damola Adamolekun Imparts His Business Expertise in Keynote Q&A

Adamolekun spoke with ASI CEO Ashish Mittal about the commonalities between restaurant ...

ASI Show Chicago 2026: Apparel Trends From the Show Floor

Thinner T-shirt fabric, thermal layers and premium outerwear were the standout pieces i...

ASI Show Chicago 2026: Drinkware Trends From the Show Floor

Customization, sustainability and functionality are still driving drinkware trends in p...

Counselor 2026 Supplier Family Business of the Year: Dixie Seal & Stamp Co.

Thrust into leadership roles at a young age, the Schmidt brothers have embraced the res...

ASI Show Chicago 2026: Education Day Brings Technical Insight & Personalized Advice

During the day’s Wrap-Up session, speakers reiterated their insights on how promo pros ...

ASI Show Chicago 2026: Holiday Gifting Trends

Mary Furto and Liz Haesler of Counselor Top 40 supplier PCNA discussed ways to use bran...

ASI Show Chicago 2026: Mastering Outbound Strategies

Kevin Baumgart of Sales Ink explains how distributors can plan and execute a measurable...

ASI Show Chicago 2026: Jason McCracken’s Journey From Rock Bottom

The account executive at Counselor Top 40 distributor BAMKO shared his emotional journe...

ASI Show Chicago 2026: Set Your Business up for Future Success

Jamie Watson, COO of Certified Marketing Consultants, shared top strategies for increas...