Strategy

Send Us Your Products for November Showcases

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Featured items will receive free editorial exposure on ASICentral.com.

What We Wish Our Apparel Decorators Knew

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Distributors and contract decorators must take pains to understand each other’s busines...

6 Tips To Curb Public Speaking Anxiety

With practice, it’s possible to improve yo...

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MLB Helmets Now Feature a Paying Sponsor’s Logo

The big-league playoffs began this week, a...

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Election 2024: A Rundown of the Buzziest & Most Creative Presidential Merch

Donald Trump and Kamala Harris have both t...

MLB Will Officially Fix Its Uniform Problems

Strategy

2024 was the season for ill-fitting pants, mismatched uniforms and smaller numbers, but...

Election 2024: Buzzworthy Merch From Top GOP Candidates

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Across this year’s races, prominent Republican politicians are making bold statements w...

Why Streamlined Processes & Quality Control Are Key

Strategy

The sign industry – like promo products – is custom by nature, and it’s important to fo...

Flannel Shirts Stand the Test of Time

Strategy

A workwear staple that became part of the grunge uniform in the ’90s, the layering piec...

Q&A: No-Stress Custom Products — All Client Questions, Answered

Clients new to purchasing custom...

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Election 2024: Headline Merch From Top Democratic Candidates

As the races heat up, candidates on the le...

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A Guide to the Do’s and Don’ts of Sales Calls

If the prospect of cold calling makes you ...

4 Big Challenges With Embroidery – And How To Handle Them

Always a classic decoration choice, this t...

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Drinkware, Social Media & the Continual Search for the Next Stanley

What’s hot in drinkware is now defined by ...

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4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler

The completely custom, highly creative pro...

Custom Shoes Continue To Evolve in Promo

Strategy

With Crocs recently becoming a listed ASI supplier, the appeal of branded footwear is o...

Meet melin: The World’s Most Premium Headwear

Strategy

When clients demand the most deluxe products possible, melin headwear (asi/34372)...

4 Reasons Promo Is Going To Have a Strong Fourth Quarter

Strategy

The industry will end the year with a bang, collectively generating its highest revenue...

I Was One of Many ‘Helens’ at Annual Roper Romp

Strategy

Paying homage to a beloved character from ’70s-era sitcom “Three’s Company,” the event ...

6 Tips To Beat the Social Media Algorithm

Strategy

Try these strategies to enhance your marketing efforts and build engagement with prospe...

How To Screen Print With Only a Heat Press: New Inktra® Screen Printed Transfers

Strategy

Learn how you can screen print with just your heat press, all without the messy inks,...