ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Strategy
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
StrategyPeople in European countries like the U.K. were left without eclipse glasses to safely ...
Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
StrategyThe Counselor Top 40 supplier also said it transitioned to products that don’t contain ...
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
A random memory of a beloved tool reveals ...
Counselor State of the Industry 2026: Supplier Snapshots
The bigger suppliers get, the greater the ...
Counselor State of the Industry 2026: Distributor Snapshots
Key characteristics stand out with distrib...
Counselor State of the Industry 2026: Revealing Economic Indicators
StrategyWe used State of the Industry findings, ASI Research metrics and broader economic data ...
Counselor State of the Industry 2026: Top Markets for Promotional Products Sales
StrategyIn a complicated economic year, some verticals thrived while others took a step back.
Counselor State of the Industry 2026: Top Promotional Products Categories
StrategyAmong the most-sold product categories, apparel continues to dominate.
Counselor State of the Industry 2026: Ease Cost Pressures
StrategySourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.
Counselor State of the Industry 2026: Becoming Indispensable to Distributors
Reliability, expertise and top-notch servi...
Everything Is Customer Service: Share the Win With Your Team
Embracing this mindset will improve custom...
Tap Into the Vintage Aesthetic for Trendy T-Shirts
A modern yet vintage-style tee isn’t an ox...
Counselor State of the Industry 2026: Shifting Sourcing Strategies
From diversifying production across countr...
Counselor State of the Industry 2026: Addressing Labor Concerns
More job applicants don’t always mean bett...
Counselor State of the Industry 2026: Successfully Selling Print on Demand
Print on demand is revolutionizing the mar...
Counselor State of the Industry 2026: Strengthen Your Supplier Network
StrategyAs distributors narrow their supplier networks, they’re doubling down on trusted partne...
Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
StrategyThe addition illustrates how logo placement is at the heart of college and professional...
Sponsored Content
How To Win Bigger, Better Orders: The Benefits of Co-Branding With a Premium Retail Brand
Want to win business with prestigious brands, but don't know where to start?...
SPONSORED BY:
Discover the Drinkware Everyone’s Talking About
Don't miss the new glassware collection from SnugZ USA (asi/88060): your...
SPONSORED BY:
Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's...
SPONSORED BY:
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say...
SPONSORED BY:
Counselor State of the Industry 2026: Strategies to Preserve End-Buyer Spend
StrategyAs client marketing budgets tighten, distributors must act strategically and connect pr...
Counselor State of the Industry 2026: Adopting an AI Strategy
StrategyDistributors don’t need a sweeping AI strategy to begin seeing results. Instead, the ke...
Counselor 2026 State of the Industry
StrategyWith business challenges everywhere, distributors and suppliers can drive success by ig...
ASI Show Chicago 2026: Full Recap & All Our Coverage
StrategyThe ASI Show Chicago welcomed more than 4,500 industry professionals for networking, le...