Strategy

Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

Strategy

A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...

ASI Orlando 2026: A Wrap-Up of the 3-Day Event

Strategy

The industry’s first show of the year featured two days of exhibits, a full slate of pr...

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

After the Green Bay Packers’ legal team ni...

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ASI Orlando 2026: Full Recap of the Show

The first promo trade show of the year off...

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ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote

The chief marketing officer of the Atlanta...

Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Strategy

Team USA will look their best in Milan with vintage-inspired pieces, signaling some win...

ASI Orlando 2026: Build a Trusted Printer Network

Strategy

A panel of three print/promo distributors facilitated by Allee Bruce of PRINTING United...

ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker

Strategy

Jason McCracken of Counselor Top 40 distributor Eagle Promotions presented his hard-won...

ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships

Strategy

Katie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift t...

ASI Orlando 2026: Demystifying AI To Win Clients & Stand Out as a Distributor

Sterling McKinley of Clarity AI Solutions,...

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ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026

As Education Day concluded, flash polling ...

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ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’

Marketing is more than a single slogan the...

Best in Branding: Cheers to a Year of Fun & Festive Merch

From classy convenience-store replicas to ...

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The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Reliability is the real currency when it c...

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Top 10 of 2025: Canadian Stories

Readers in the Great White North were hung...

The 2026 Trade Show Planning Guide

Web Exclusive

Check out ASI Media’s 20th annual comprehensive listing of North American and internati...

5 Insights for Building Strong Supplier-Distributor Partnerships

Strategy

Katie Kailik, national account manager at Peerless Umbrella (asi/76730), shared her tip...

Top 10 of 2025: Print & Promo Marketing

Strategy

The most-read stories from the converging worlds of print and promotional products.

Top 10 of 2025: Trends, Analysis & Commentary

Strategy

ASI Media’s readers were especially eager for data this year on everything from promo s...

4 Ways To Use Popular Trends as Inspiration for Promo Campaigns

Strategy

Distributor Lisa Fronek discussed her insights in a recent Quick Hit video on the ASI L...

Top 10 of 2025: ASI Media’s Podcasts

Strategy

This year we launched two additional podcasts and touched on everything from print on d...