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Strategy
Podcast: Sales Training - What Sueded Fabric Is & How to Sell It
Web ExclusivePop quiz: Do you know what sueded fabric is? While it sometimes might feel like...
Splashy Towels
Web ExclusiveWhether at the beach, pool or golf course, these items are a valuable advertising mediu...
Reinvention Songs: Inspiring Tales from the Pandemic
Resourceful promo products companies adapt...
Sticker Sheets Present Promo Upsell Opportunity
Millennials in particular love custom stic...
Q&A: Press Release Writing Basics
When your company does something noteworth...
Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses
Web ExclusivePromotional drinkware just got a full-color makeover. If your sales presentations...
Versatile Bandannas & Neck Gaiters
Web ExclusiveThey became ubiquitous during COVID, but they have lots of other uses.
Infographic: What to Do When an Order Goes Wrong
Web ExclusiveYou can still make the best of a bad situation.
Refined Executive Pens
Web ExclusiveThey’re status symbols, fashion accessories and awards for service or merit.
Sales Reps Eager to Resume In-Person Selling
Even as salespeople grow more comfortable ...
Case Study: Promo Items Offer COVID Relief
A Kentucky bank helped struggling communit...
Joe’s Picks: PPE & Drinkware
Check out the latest in these two high-dem...
6 Digital Marketing Ideas for Shoestring Budgets
Consider these strategies to increase your...
5 Businesses That Need to Buy Privacy Promos Now
With workforces going remote and...
Promotions Planner: Get Out There
Start presenting ideas to clients for proj...
Product IQ: The Ins and Outs of Safety Apparel
Web ExclusiveDecoding the necessary-but-confusing lingo of certifications.
Boost Your Bottom Line: 6 Markets Looking for Leather Promos
Web ExclusiveGifts and awards have emerged as a major lifeline for the promo industry. Clients...
Sponsored Content
How To Win Bigger, Better Orders: The Benefits of Co-Branding With a Premium Retail Brand
Want to win business with prestigious brands, but don't know where to start?...
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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you're already working with . Increase...
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Now Available: 2026 Print on Demand Industry Report
Transform your apparel and merchandising strategy with the exclusive Print on Demand...
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Discover the Drinkware Everyone’s Talking About
Don't miss the new glassware collection from SnugZ USA (asi/88060): your...
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Patagonia Misses the Forest for the Trees
Web ExclusiveThe apparel company is banning added logos to help the environment, and while its inten...
Celebrity-Studded Virtual Experiences in Demand
Web ExclusiveApps like Cameo and Looped allow you to connect with a wide variety of celebrities. The...
Invasion of the ‘Homepreneurs’
Web ExclusiveThanks to the pandemic-influenced crafting boom, an influx of home-bound enthusiasts is...