Strategy

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Strategy

Using print, promo and more, distributors can become superheroes of branding for custom...

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

Strategy

What started as an ejection- and suspension-worthy moment ended with something fans can...

Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Though fewer than a quarter of promo pros ...

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ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns

Branding Touchpoint enrolled both its inte...

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Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand

Stahls’ partnered with Fanatics and the At...

Infographic: Monitoring the Supply Chain in Canadian Promo

Strategy

State of the Industry data from ASI Research shows that Canadian distributors continue ...

From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo

Strategy

The Warwick, RI-based distributor has found success by leveraging its long-standing cli...

Product Spotlight: Discover Popular Back-To-School Promos

Strategy

Class is in session! It's time to make the grade with education clients by selling ...

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

Strategy

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...

ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year...

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Everen Brown Reflects on 50 Years in Promo (With More To Come)

The distributor looks back on a career tha...

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Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer

Plus, Stahls’ has released its latest fanw...

Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Being creative and consultative helps dist...

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Counselor State of the Industry 2025: Buyer Preferences

Distributors are spending smarter on clien...

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Counselor State of the Industry 2025: Tariffs

From price increases to lagging sales, dis...

Counselor State of the Industry 2025: Projects Taking Longer

Strategy

Onerous service agreements, growing client requirements – and oh right, tariffs – are c...

Counselor State of the Industry 2025: Choosing Suppliers

Strategy

Distributors may not be expanding their vendor list, but they are welcoming suppliers w...

Counselor State of the Industry 2025: Expanded Services

Strategy

Distributors are finding ways to grow by expanding their offerings to capture and conso...

Counselor State of the Industry 2025: Distributor Snapshots

Strategy

These snapshots identify key characteristics within five distributor revenue classes.

Counselor State of the Industry 2025: Sourcing Beyond China

Strategy

How will volatility impact four of the biggest industry-wide trends?

Counselor State of the Industry 2025: Labor

Strategy

A strong talent pool has eased hiring woes for suppliers seeking salespeople and office...