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Strategy

Consider Logoed Patches to Upcycle Apparel Misprints
Consider Logoed Patches to Upcycle Apparel Misprints
Web Exclusive

A Spokane, WA-based decorator explains how leather patches can cover up an embroidered ...

98% of Consumers Plan Social Shopping in 2022
98% of Consumers Plan Social Shopping in 2022
Web Exclusive

Younger shoppers are more likely to use visual-heavy networks like Instagram, TikTok an...

This Week’s New Suppliers: Trade Show Favorites

Discover creative products from new ASI su...


Personal Care Essentials

These items are sure to appeal to health- ...


The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

Marketers know that millennials like me ar...

Commit to Mindfulness
Commit to Mindfulness
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Recognizing the power of the present moment can help you be more productive at work and...

Promo’s Opportunities With Cruise Industry Could Be on the Rise
Promo’s Opportunities With Cruise Industry Could Be on the Rise
Web Exclusive

The cruising business was hard-hit by the pandemic, depressing merch sales in the segme...

This Week’s New Suppliers: Q2 Favorites
This Week’s New Suppliers: Q2 Favorites
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Discover creative products from new ASI suppliers.

EcoPlum Achieves B Corp Certification
EcoPlum Achieves B Corp Certification
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The distributor in New York City joins a growing list of certified socially conscious o...

Trendy BBQ & Tailgate Products

These items are a win-win: They’ll liven u...


The Pay Transparency Movement Is Growing – And That’s a Good Thing

A law in New York City will require employ...


The Bright Side: Terry Town Raises Nearly $15,000 for Charity

The San Diego, CA-based promo products sup...

Report: Not All Organic Cotton Is Actually Organic

There’s significantly more organic cotton ...


Qualify Your Sales Leads

Don’t spend time and resources nurturing l...


Podcast: Distributor Tips & Tricks - Time-Saving Apparel Sales Shortcuts

We all wish there were more hours in the...

Joe’s Picks From ASI Show Fort Worth: On the Road Again
Joe’s Picks From ASI Show Fort Worth: On the Road Again
Web Exclusive

Product Editor Joe Haley found a few products on the show floor that are perfect for up...

Does Your Company Qualify for Counselor’s Top 40 List?
Does Your Company Qualify for Counselor’s Top 40 List?
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If your company did over $20 million in 2021 North American promo product sales, it may...

New Year, New Sales Tactics: 5 Distributor Tips to Start 2022 Strong
New Year, New Sales Tactics: 5 Distributor Tips to Start 2022 Strong
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It's a new year, and if one thing has become clear, it's that the promo industry -...

Tom Brady Tops NFLPA Merch Sales Rankings
Tom Brady Tops NFLPA Merch Sales Rankings
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There’ll be no Super Bowl for the GOAT this year, but he still leads the way when it co...

Football Fever: What Differentiates Each Next Level Apparel Fleece Collection
Football Fever: What Differentiates Each Next Level Apparel Fleece Collection
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While the football season might be coming to an end, we're still thinking about all...

2022 ASI Ad Impressions Study: The Most Influential Promo Products
2022 ASI Ad Impressions Study: The Most Influential Promo Products
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This year’s highly anticipated report identifies the most effective products by state, ...