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Strategy

Promotions Planner: Last of Summer Sun
Promotions Planner: Last of Summer Sun
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Start presenting ideas to clients for promotions centered on August observances.

Q&A: Program Aims to Drive Forced Labor Out of Cotton Production
Q&A: Program Aims to Drive Forced Labor Out of Cotton Production
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Patricia Jurewicz, CEO of the Responsible Sourcing Network, explains how her nonprofit’...

Infographic: A Growing Interest in Sustainable Products

Across generations, consumers have been se...


This Week’s New Suppliers: Everyday Goodies

Discover creative products from new ASI su...


Mid-Year Review: 10 Drinkware Styles In High Demand

Drinkware is always in high demand -...

4 Emerging Product Trends & How to Start Selling Them
4 Emerging Product Trends & How to Start Selling Them
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Promo trends change often - are you up to date on the latest in-demand items? ASI...

Vlog: The Original CVC - Top Athleisure Trends to Watch
Vlog: The Original CVC - Top Athleisure Trends to Watch
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If there's one promo trend that isn't going anywhere, it's athleisure. Next Level...

Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas
Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas
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There's more to promotional bandannas than meets the eye. Just ask ASI supplier ...

Winning Sports Uniforms
Winning Sports Uniforms
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From youth and high school teams to college intramurals and adult leagues, this market ...

Writing a More Sustainable Future

Award-winning penmaker Uma wants promo dis...


This Week’s New Suppliers: To-Go Gems

Discover creative products from new ASI su...


Joe’s Promo Picks: Travel Accessories

Those heading out on trips this summer and...

Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story
Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story
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The wait is over! We covered Chapter One of Next Level Apparel's (asi/73867)...

Athleisure Trends: Must-Have Colors, Fits & Performance Features
Athleisure Trends: Must-Have Colors, Fits & Performance Features
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If there's one promo trend that isn't going away any time soon, it's athleisure. Next...

Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot
Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot
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The sound of crashing waves was calling with a higher purpose in mind when the Next...

How to Offer Embroidered Patches With Only a Heat Press
How to Offer Embroidered Patches With Only a Heat Press
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A thread and needle is one of the most trusted methods of decorating apparel....

Case Study: Creating Sustainable Swag Bundles
Case Study: Creating Sustainable Swag Bundles
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Chicago-based distributor iPromo has been finding success with curated boxes stocked wi...

The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity
The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity
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It’s a great example of using branded merchandise for altruistic ends.