Strategy

6 Steps To Launch a Direct Mail Campaign

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Stand out in a digital world by marketing with physical mail pieces that are sure to ca...

On-Trend Apparel for the Beach, Boardroom and Beyond

Strategy

As travel and tourism continue to rebound, we have just the ticket for promo pros looki...

Decorating Roundup: Arcus Printers Releases UV DTF Printer

Also, Vastex International released a new ...

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Promotions Planner: Longing for Summer

Start presenting ideas to clients for camp...

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Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular

DTF printing offers vibrant, durable desig...

Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started

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Looking for the next big thing in branded decoration? You've come to the right place....

#Counselor70: Pick Your Favorite Cover from the 2010s – Present

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

#Counselor70: Pick Your Favorite Cover from the 2000s

Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Lane Seven Apparel Named Official SXSW T-Shirt Sponsor

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The California-based supplier of retail-inspired basics is also the sponsor of a mobile...

#Counselor70: Pick Your Favorite Cover from the 1990s

Help us celebrate 70 years of Counselor by...

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What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo

With unique considerations and ...

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Tech Products Get a Makeover With Recycled Materials

A number of suppliers are making phone cha...

#Counselor70: Pick Your Favorite Cover from the 1980s

Help us celebrate 70 years of Counselor by...

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How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions

Indirect greenhouse gas emissions up and d...

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#Counselor70: Pick Your Favorite Cover from the 1970s

Help us celebrate 70 years of Counselor by...

Wag-Worthy Swag: How To Unleash the Power of Pet Promos

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We sniffed out the secret to becoming the top dog of promo sales ! Discover why pet...

#Counselor70: Pick Your Favorite Cover from the 1960s

Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Does Your Company Qualify for Counselor’s Top 40 List?

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If your company’s 2023 U.S./Canadian promo product sales were over $20 million, it may ...

8 Ways To Deal With Rejection in Sales

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Hearing “no” comes with the territory, but it doesn’t have to impact success. Check out...

#Counselor70: Pick Your Favorite Cover from the 1950s

Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

The Collegiate Fashion Trend Favored To Win the Outerwear Game

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Fall is right around the corner, making now the ideal time to present outerwear to...