Strategy

Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz

Strategy

The campaign leveraged Gen Z-specific marketing and current consumer trends to amplify ...

Fit, Fabric & Garment-Construction Questions Answered

Strategy

Andrea Routzahn of alphabroder shared her apparel expertise during a Shop Talk session ...

Idea Generator: Creative Ideas for Custom Products

Looking for fresh and original branding...

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Screen Printing Perfected: How To Simplify Decoration With Automation & More

Screen printing just got even simpler,...

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The Secrets Behind Bringing Retail Brands to Promo

An influx of retail brands has created a w...

7 Questions To Ask on a Discovery Call

Strategy

Establish a good fit with your prospect and demonstrate value to successfully close the...

5 Tips for Building Your Personal Brand

Web Exclusive

Learn to stand out from the crowd by showcasing your unique value proposition.

6 Steps To Launch a Direct Mail Campaign

Web Exclusive

Stand out in a digital world by marketing with physical mail pieces that are sure to ca...

Get in the Game With Sporty Chic

Web Exclusive

The style combines street fashion with athleisure comfort, making it a perfect fit for ...

On-Trend Apparel for the Beach, Boardroom and Beyond

As travel and tourism continue to rebound,...

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Decorating Roundup: Arcus Printers Releases UV DTF Printer

Also, Vastex International released a new ...

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Promotions Planner: Longing for Summer

Start presenting ideas to clients for camp...

Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular

DTF printing offers vibrant, durable desig...

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Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started

Looking for the next big thing in...

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#Counselor70: Pick Your Favorite Cover from the 2010s – Present

Help us celebrate 70 years of Counselor by...

#Counselor70: Pick Your Favorite Cover from the 2000s

Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Lane Seven Apparel Named Official SXSW T-Shirt Sponsor

Web Exclusive

The California-based supplier of retail-inspired basics is also the sponsor of a mobile...

#Counselor70: Pick Your Favorite Cover from the 1990s

Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo

Web Exclusive

With unique considerations and shopping preferences compared to their...

Tech Products Get a Makeover With Recycled Materials

Web Exclusive

A number of suppliers are making phone chargers and other tech accessories out of certi...

#Counselor70: Pick Your Favorite Cover from the 1980s

Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.