Strategy

Adult Coloring Books, Next Big Promo Item

Web Exclusive

A prediction: The next big promotional item? Adult coloring books! Yes, adult...

Q&A: Where to Find Unique Apparel and Accessories for Your Clients

Wearables

Have a client who calls you with a rush order looking for a unique apparel or...

Reports: Charney’s American Apparel Takeover Bid Rejected

American Apparel (asi/35297) has...

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Promotional Bags - Impressions Generated

The ASI Ad Impressions Study was first...

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Martian Releases Discreet Smartwatches

For Martian Watches , it's all about...

Distributor Salesperson of the Year - Andy Olson

Advantages

Andy Olson is a 21st century Mike Brady.  The father of six in a bustling...

Supplier Sales Rep of the Year - Jane Ryan

Advantages

After nearly 40 years in the industry, Jane Ryan has seen it all. The good, the bad...

Overcome 3 Common Client Objections

Advantages

Objection #1: "Promotional products don't give me enough bang for my buck." ...

Writing Instruments - Women Versus Men

Web Exclusive

The ASI Ad Impressions Study was first launched in 2006 by ASI's research team to...

Ask an Expert: Price Your Embroidery for Profit

Q. How can I price my embroidery for...

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Medical Wearable Quells Chronic Pain

Last April in Wearables , I wrote about...

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Writing Instruments - Percentage Owned

The ASI Ad Impressions Study was first...

Fat Cats & Corpulent Canines

Though Fido and Fifi are perfectly happy...

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Promotional Products Owned Outside The United States

For the 2016 Global Advertising...

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Sell To The Yoga Market

The number of Americans participating...

Wearables News Briefs - January 2016

Web Exclusive

Polyconcept North America  (PCNA) announced a new sales contest for U.S....

Promotional Products Owned In The United States

Web Exclusive

For the 2016 Global Advertising Specialties Impressions Study, U.S. consumers were...

Proforma Owner Donates to Clemson Vehicle Research

Web Exclusive

By the time distributor Will Quinn had finished touring Clemson University's...

Is Cold Calling Dead? The Great Debate

Web Exclusive

In this series of monthly videos, Advantages Editor Dave Vagnoni squares off against...

How to Be a Great Mentor – 4 Tips

Advantages

1. Grow In Your Role Don't forget your own development. Mentors must continue...

The Branding Makeover of a Famed Children’s Author

Web Exclusive

Even if you don't work in marketing or promotional products, the notion of brand is...