Strategy

#Counselor70: The 70 Events That Rocked the Promo Products Industry

Strategy

From inventions to revolutions, these are the moments that shaped an industry.

Goodbye Greenwashing: How To Back Up Sustainability Claims With Product Certification

Strategy

There's no shortage of  sustainability claims  in the industry these days. Make sure...

5 Fun & Popular Merch Items From the 2024 Masters

Official swag from golf’s first major tour...

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An Inside Look at Top Promo Markets

Strategies, products and intel to successf...

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Big Markets 2024: Technology

Ignore the short-term pain in this field a...

Big Markets 2024: Manufacturing

Strategy

Strength in this market has some surprising new benefits for distributors.

Big Markets 2024: Political

Strategy

An election year and numerous hot-button issues are a boon to sales opportunities.

Big Markets 2024: Travel & Hospitality

Strategy

A market that suffered the biggest financial decline during the pandemic is once again ...

Big Markets 2024: Professional Services

Strategy

Where growth and innovation are occurring, firms in this industry will be there.

Trendspotting: 3 Takeaways From Coachella Merch

With Friday’s kickoff looming, here’s how ...

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4 Ways To Leverage Corporate Intelligence

It’s a tried and proven strategy implement...

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Party Like It’s 3099 With Sustainable Promo

Suppliers and distributors weigh in on eco...

Promotions Planner: Sweet Summer Sales

Start presenting your clients with ideas f...

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‘Quiet Outdoors’ Aesthetic Has Loud Promo Potential

This minimalistic trend sweeps generationa...

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Transform Branded Apparel With the Branding Success Guide

Elevate your branded apparel with our...

Leopard Print Is Back on the Prowl

Strategy

The pattern has re-emerged as a popular consumer trend thanks to TikTok, runway looks a...

Lululemon Develops ‘Enzymatically Recycled Polyester’ Jacket

Strategy

Plus, a running shoe company shows off 3D-printed, compostable footwear, and IKEA turne...

How To Sell Solutions: Expert Talking Points for 2024

Strategy

It's time to elevate your sales skills. Learn how to educate clients on why you're...

Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel

Strategy

With the help of fashion designer Dapper Dan, the paint company is looking to populariz...

Food Brands Hope Customers Will Eat Up Promo

Strategy

Cereal-themed sneakers, March Madness advent-style calendars and cheesy hair dye are am...

Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Strategy

Instead of randomly spending, create a strategic plan with specific goals in mind.