Strategy

How Promo Products Businesses Can Prepare for A Recession

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Economic downturns can happen unexpectedly. Are you and your business ready?

7 Recession-Proofing Tips

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Joanne Black, founder of consultancy No More Cold Calling, suggests these strategies...

Premium Branded Apparel With Retail Appeal

American Apparel has brand recognition to ...

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Screen-Printing Myth Busters

We refute seven popular screen-printing in...

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Win Cash in the Great ASI Halloween Scavenger Hunt

Starting October 10 and running until...

AIA Corporation Names New CEO

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Top 40 distributor AIA Corporation (asi/109480) announced that it has named Matthew...

Top 10 Promotional Products Tweets of the Week - October 7, 2016

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Each week I spend a good deal of time on Twitter posting and engaging with folks...

Promotional Products Companies Affected by Hurricane Matthew

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Hurricane Matthew could have a potentially devastating impact on the U.S. east coast....

6 Stellar Flashlights

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Every emergency kit should include a flashlight, so make sure you're pitching these...

Obituary: Marcy Lazarus

Marcy Lazarus, president of Promotional...

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Joe Haley Eats Bugs Live On Facebook

If you missed Tuesday's Facebook Live...

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Lands’ End Raises Funds for Cancer Research

Apparel brand Lands' End, parent...

Netflix Recreates Luke’s Diner to Promote Gilmore Girls Revival

On Wednesday, streaming giant Netflix...

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How to Master A Border Design

Add some style to the hems of clothing or ...

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Understand Your Trimming System

Here's the sequence of actions involved...

How to Create a Seven Color Print

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Make your artwork stand out. 1. Design artwork and create separations. ...

Master Reflective Inks

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Reflective inks can be useful in workwear, and stylish on fashionwear.

4 Tips for Better Organic Reach

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Master Keywording: SEO keywords are the important words and phrases in your web...

Direct-To-Garment Printing Statistics

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Facts about a growing trend in promotional apparel.

How To Win Sales With In-Person Cold Calls

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Can walk-in sales calls still work? You bet -- if you put a unique spin on them.

5 Ways to Upsell Fall/Winter Apparel

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Expand your client base and upsell apparel this season. 1. SEPARATE style...