Strategy

25 Years Of Gorging And Promos At Philly’s Wing Bowl

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For a quarter century, Philadelphians have gathered for a boozy, salacious,...

Power to the Girls

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This Top 40 distributor showed support for its majority-female workforce with an in-hou...

FIT Exhibit Shows Off Work of Black Fashion Designers

Breathtaking and barrier-breaking...

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Stand Out Signage

When it comes to the promotional products ...

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Incentives & Corporate Gifts

There comes a time when your client is...

5 More Tips to Sell Your Business

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In December, we discussed the first five steps toward selling your business. Follow thr...

Is It Time to Consider Aligning Your Business?

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Whether you’re a successful, long-time distributor tired of going it alone or you’ve hi...

4 Strategies for Building Sales

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Add to your 2017 sales total by implementing these action ideas. 1. Expand...

I Earned My BASI: Rachel Leone

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Rachel Leone, president of Leone Marketing Solutions (asi/251966), talks about how...

Create Cool Looks With Layered Vinyl

Layering creates dimensional, eye-catching...

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How to Stay Consistent

Routinely delivering outstanding service...

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Promo Market to Target: Gen Y and Gen Z

The latest in a yearlong series highlighti...

When Packaging Becomes the Product

Not long ago, ASI's Andy Cohen wrote a ...

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9 High Quality USA-Made Products

Not everything is made in China and...

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Video: An Informed Decision

The March issue of Wearables contains...

Podcast: Top Trends in Wearable Tech

Wearables

In this episode of Wearables Talk, Angela McIntyre, a research director at...

Tips for Introverts

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Are you a little shy? Don't worry - you can still find success at trade shows. ...

How to Beat the “I Found It Cheaper Online” Objection

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Beat the e-commerce objection with these five tips in this quick guide.

Fitbit Updates App, Announces Partnerships

Wearables

Despite releasing no new devices at CES this year, Fitbit had plenty to announce,...

Selling Tips for Promotional Product Distributors

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You are your strongest selling point. But you're also your greatest villain. In an...

How to Attract More Twitter Followers

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Using Twitter for your business can help boost visibility. Use these 6 tips to get...