Strategy

Top 10 Most Iconic T-Shirts of All Time

Web Exclusive

What makes a T-shirt iconic? Is it the design? The brand recognition it inspires? The...

How to Sell Solutions, Not Stuff

Advantages

Some salespeople walk into a prospect's office and just want to sell "stuff" - mugs,...

Outsourcing Your DTG Printing? Here’s Why You Should Print In-House

Direct-to-garment printers (DTG)...

---

Fitbit Inks Sponsorship Deal With Minnesota Timberwolves

The newest Minnesota Timberwolves...

---

Ill-Fated Fyre Festival Merch Sells For “Big” Money On eBay

In the pantheon of ginormous disasters,...

5 Instagram Tips for Apparel Decorators

Web Exclusive

Dylan Gilligan, owner of Upstate Merch , a custom screen-printing shop in Whitney...

Distributors, Decorators Share Social Media Tips

Web Exclusive

The June issue of Wearables was all about how to navigate the ever-changing...

ASI Promocar Turns Show Car

Web Exclusive

The ASI Promocar continued its three-year PR campaign recently with an appearance in...

How To Choose Standout Fonts for Your Embroidery Projects

Wearables

Consider these factors when selecting the best font for the job.

Researchers Develop Stretchy Batteries Using Screen-Printing Methods

Portable chargers and battery...

---

Trendy Mobile Accessories

With a reported 72% of adults in the...

---

Poll: How Do You Feel About Fashion?

As Wearables prepares for our annual...

Pay For Your Beer With Your Soccer Jersey

A payment chip embedded in a logoed patch ...

---

How To Increase Your Workwear Sales Today

What if there was a market that 95% of...

---

Gubernatorial Candidate Raising Money With Fidget Spinners

Politicians are no strangers to using...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run

Web Exclusive

“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

Podcast: Saving Elephants as a Brand Strategy

Web Exclusive

In this podcast, Jay Reid, head of production at Ivory Ella , talks about the...

Make Sure You’re Getting a Good Deal on Equipment

Wearables

You can save money by purchasing used equipment, but do your research first.

The 5 Most Lucrative Markets For Selling Mats

Web Exclusive

Targeting different industries requires different strategies. Here’s how PromoMatting h...

Custom Rubber Ducks Make A Splash At 'The Best College Tradition'

Advantages

Every year the same scene unfolds in the warm Florida sun: Thousands of college...

SquadLocker Disrupts Team Apparel Business

Web Exclusive

SquadLocker wants to change the way youth sports coaches and parents order...