Strategy

I Earned my BASI: Michael Reisbaum

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Michael Reisbaum is the USA director of operations for Reflective Shopper USA, LLC...

Warming Jackets and Vests

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According to ASI's Global Impressions Study, branded jackets are among the top...

Inspire Sales With Apparel Innovation

Buyers want more: here's how you...

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4 Keys For Customer Satisfaction

Get your game face on by not skimping on q...

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NFL Team Postpones DNA Test Promo Giveaway

Nothing says football quite like DNA...

Case Study: Personal Touch

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This promo product expert needed a new website for her small company – and fast.

Customize Desk Pads for the Perfect Message

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Whatever detail, message or design your client has in mind can be delivered when you wo...

6 Holiday Gift Trends

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Any promotional product that is given away is technically a gift, but it's elevated...

Fidget Spinners: Hot Gift or Spun Out?

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For some, the fidget spinner craze is unprecedented. "I have been in the industry for...

‘A Shirt With a Purpose’

Chip and Joanna Gaines, the co-stars of...

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How to Boost Email Open Rates

1. Clean Up Your List Remove...

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Healthy Customers Are Happy Customers

Here's another great UpLine Idea from...

How To Cold Call With Purpose

Once the second leading method of...

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Company Refuses to Make Hats for Charlottesville LGBTQ Event

Logoed headwear was at the center of...

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The Scariest Promotional Product In America

In the first week of September, red...

Industry Scam Alert

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ASI is urging everyone in the promotional products industry to be on alert for...

Case Study: Under Evaluation

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This successful distributor looks for the qualities that can’t be taught.

Colorful And Creative Plaques

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When people are recognized for a job well done, they wear that recognition proudly....

Promotional Products Companies Affected by Hurricane Harvey

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Hurricane Harvey has devastated parts of the Texas coast. Check here for the latest...

Should Distributors Give In To Cheap Instincts?

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Retail’s discounting boom is in full swing – right as the promotional product industry ...

ASI Awards Three Interns College Scholarships

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ASI recently awarded $1,000 college scholarships to three interns who participated in...