Strategy

Taco Bell, Forever 21 Launch Joint Fashion Line

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Promotional clothing lines are a serious marketing opportunity for brands. Need...

Proudly Made in the USA

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Where high performance custom products meet 5-star customer service. See how No...

Use Branded Bags To Increase Impressions

Consumers often feel bombarded by the...

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Ivory Ella Brings $55,000 Surprise to Tennessee High School

Remember the Wearables T-Shirt Challenge...

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Is A New Disrupter Emerging In Athletic Wear?

Under Armour revolutionized the athletic a...

A Salute to Nautical Stripes

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Nautical stripes date back to 1850s Europe, when they became standard issue in...

I Earned My MASI: Sharon Lynn Unger

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Sharon Lynn Unger is the director of sales and marketing for Wicked Branding &...

Case Study: The Fun Factor

Advantages

This California company sells and lives by a simple motto.

Who’s the Advantages Distributor Salesperson of the Year?

Advantages

Last year's winner carved out 40% growth while beginning her fourth decade in the...

‘Merchandise on a Mission’: Promo Products Making a Difference

Will Valentine is a merchant adventurer...

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Ink That Thinks: Researchers Work on Health-Monitoring Tattoos

Worried you might be dehydrated? Need to...

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Sharp Pen And Pencil Sets

While so much work is handled...

Wearables News Briefs - October 2017

Charles River Apparel   (asi/44620)...

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The Business of Relationships: Steven Flaughers Shares the Key to Multi-Million Dollar Success

It's often said that you are only as...

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Nadel Foundation Donates $1 Million to Santa Barbara City College

A school where the late entrepreneur...

Custom Socks Make an Impression

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When you're discussing logoed apparel with clients, don't forget their feet. A custom...

4 Easy Steps To Become A Banner Expert

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You see banners every day as you drive down the street posted at car lots, in front...

Instagram Takeover: Upstate Merch

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Instagram is an ideal medium for showing off your best work and giving your clientele...

Puerto Rico in dire need as ASI hurricane relief fund drive continues; $93,150 raised so far

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An important message for the industry from ASI CEO Tim Andrews:   The...

Washington Capitals' Gravy Boat Giveaway is Promo Gold

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The Washington Capitals will be doing their bit to moisten overcooked turkeys this...

Promo Market to Target: Retail

Advantages

For an industry in transition, compelling promotional products are more important than ...