See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Strategy

Campus Ink Boosts Sales With Student Ambassadors
Campus Ink Boosts Sales With Student Ambassadors
Web Exclusive

Steven Farag was an engineering student at the University of Illinois...

Texas Mom Thrives as Custom Apparel Franchise Owner
Texas Mom Thrives as Custom Apparel Franchise Owner
Wearables

Big Frog Custom T-Shirts & More, a franchise apparel shop and Under...

Hurricane Harvey Disrupting Promo Industry

While the worst of Hurricane Harvey's...


Important message from ASI’s CEO on Hurricane Harvey

The amount of widespread devastation in...


Seth Godin: ‘ROI Is Evil Tigers and Boiling Oil’

 "Are you going to work to stand out?" ...

Researchers Power Electronics With Human Sweat
Researchers Power Electronics With Human Sweat
Web Exclusive

In the near future, when you work up a sweat, you could be charging your smartwatch,...

When to Hire Your First Employee
When to Hire Your First Employee
Wearables

Q: I'm a one-person shop, but recently, I've been overwhelmed with the volume of...

Everything You Need to Know About Dye Sublimation Printing
Everything You Need to Know About Dye Sublimation Printing
Web Exclusive

Dye sublimation printing is one of the most underrated techniques for product...

Poll: How Will You Makeover Your Shop in 2018?
Poll: How Will You Makeover Your Shop in 2018?
Web Exclusive

In the November/December issue of Wearables, we'll feature another installment of our...

Timely Calendars

A whopping 76% of consumers who own...


Philly Digital Summit: Top Tips for E-Marketers

Digital marketers, branded content...


How to Sell Six Orders a Day

1. Generate Referrals About one in...

Beer, Branding: Another University Licenses Its First Official Beer

New Mexico State University has gotten...


Chatbots Are the Future of Customer Service

"Hello, thank you for shopping with us...


High-Value Incentive Products

In the lucrative incentives market,...

Walmart Enters Promotional Products Business
Walmart Enters Promotional Products Business
Web Exclusive

The world's largest company by revenue is now a player in the promotional products...

Guns N’ Roses, Harley-Davidson Release Co-Branded Tees
Guns N’ Roses, Harley-Davidson Release Co-Branded Tees
Web Exclusive

If searing guitar solos and roaring motorcycle engines are your thing, you're...

Sell More Apparel to Millennials
Sell More Apparel to Millennials
Web Exclusive

"Eco-friendly" and "green" are no longer niche words - they're mainstream markers for...

Your Direct-to-Garment Printing Solution
Your Direct-to-Garment Printing Solution
Web Exclusive

Meet the RICOH Ri 3000 and Ri 6000, a brand-new line of printers that combine the...

Snap Up This Wow-Worthy Promo Solution
Snap Up This Wow-Worthy Promo Solution
Web Exclusive

Did you know more than half of U.S. consumers who own logoed drinkware use it two to...

Apple Finally Makes an Instagram and Here’s Why You Should Too
Apple Finally Makes an Instagram and Here’s Why You Should Too
Web Exclusive

Under the heading of "better late than never," Apple - one of the world's most...