Strategy

3 Successful Case Studies That Scored Big Banner Sales

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Clients love a winning story. Hit a home run using ideas and tips from one of these...

Promo Talk: Deanna Rademachir, Sir Speedy Print/Signs/Marketing

Advantages

Candid opinions from industry pros.

Case Study: Eyes on the Prize

Plans are only as effective as how focused...

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Arby's Rewards Fans With Meat Sweats

For the latest in carnivore couture,...

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These Adidas Soccer Jerseys Can Only Be Worn In the Digital World

Well, here's a 21 st century twist on...

Scalable Press Aims for Quick-Turn Decorating

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Scalable Press views itself as the Ford Motor Co. of the apparel-decorating world....

Swag Styles of the Rich and Famous

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Luxury branded items prove pricing is all about perception, not inherent value.

Combine Raster and Vector Images Seamlessly

Wearables

The goal is to fix and size the raster element before you bring it into a vector program.

4 Ways To Warm Your Sales

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Inspire outerwear sales this fall and winter by focusing on performance-rich thermal an...

ASICentral Top 10: Awards

Each year our outstanding Editorial...

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Boston's Charles River Apparel Brings the Holiday Cheer (in a Big Way) to Area Charity

Accompanied by a squad of their...

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Essential Water Bottles

A new report by Technavio found that the...

Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise

Merchandise, branding and trademarks are...

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Product Trends for 2018

From the latest in tech to exciting new co...

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Readers Predict 2018 Apparel Trends

We recently asked Wearables readers to...

Unlock the Power of Storytelling

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In this Strategy Session podcast, award-winning columnist and author Kindra Hall...

5 Ideas for Making Over Your Embroidery Business

Wearables

Consider diversifying into digital decoration or purchasing specialty equipment, like a...

5 Terms That Will Increase Your Performance Workwear Sales

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When you present workwear, buyers want to hear how the apparel will perform on the...

ASICentral Top 10: Magazine Features

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Each year our outstanding Editorial Department churns out a lot of great content....

Trend Alert: Tote-Mania Overtakes New York

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Totes are suddenly an extremely hot, sought-after accessory being sported with...

'Hat Salesman' Elon Musk A Maven of Merch

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Look out, promo industry! Serial entrepreneur and bona fide genius Elon Musk has...