Strategy

Writing a Story on #MeToo Was an Honor … and a Challenge

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Like so many, I wasn't shocked at what was exposed by the #MeToo movement last fall....

How Top Promo Companies Encourage Workplace Equality

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Leading companies in the promotional product industry typically operate from a core...

Promo Women: Personal Safety Comes First

Women are no strangers to the potential...

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3 Creative Ways To Differentiate Your Promotional Pens

Promotional pens are one of the...

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Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

Back-to-school shopping happens over an...

Notable Booth & Display Items

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According to PricewaterhouseCoopers, there are roughly 285,000 conventions,...

The Best Way for Brands to say 'I’m Sorry'

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In this new format, ASI’s editors and writers discuss major branding trends.

How To Maximize Profits With Magnets

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Promotional magnets are super customizable for your customers, as well as a low-cost...

Promos Were The Secret Ingredient At Bar Convent Brooklyn

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Bar Convent Brooklyn was an event Anthony Bourdain would have relished. The bar...

Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986)...

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Your Complete Guide To Mastering The Sale: Embroidered Patches

Embroidered patches are classic and...

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Soccer Collaboration Logo Causes Controversy

Just in time for the FIFA World Cup,...

Changing Perceptions Of Promo Apparel

End-buyers don’t have high opinions of bra...

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Why Puzzles Make The Perfect Pitch

In today's world of immersive...

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Give The Gift Of Better Branding With Unique Gift Sets

Don't let your clients get bored with...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

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The Garden State is poised to get a little greener - and that could spell sales...

Useful Safety Kits

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The Scout's motto of "Be Prepared" should apply to everyone. That's why safety kits...

Q&A: How Branding Raises Apparel Perceptions

Wearables

Branded apparel doesn't have the highest perceived value from end-buyers , but...

4 Products That Put A New Spin On The Basic Bag

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Papa's got a brand-new bag - maybe it's time you did too. Bags are carried out in...

5 Benefits Of Custom Floor Mats

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How can companies make a positive impact on customers before they even walk through...

Nike Refuses To Supply Cleats For Iran Soccer Team

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Geopolitical tensions have interfered with the 2018 FIFA World Cup as Nike has...