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Strategy

T-Shirt Brand Could “Drastically Alter the Future of Fashion”
T-Shirt Brand Could “Drastically Alter the Future of Fashion”
Web Exclusive

A new basics T-Shirt brand is set to launch this week, and some fashion experts think...

Promo Talk: Nissin Shah, Rhombus Canvas
Promo Talk: Nissin Shah, Rhombus Canvas
Advantages

Candid opinions from industry pros.

Souvenir Apparel Across The States

Did you know, the U.S. sales of gift,...


Decorators’ Nightmare Scenarios – Solved!

We have the answers to the burning questio...


Designer Shirt Gives New Meaning to Idea of Layering

Luxury fashion brand Balenciaga just...

How To Sell Apparel That Appeals To Millennials
How To Sell Apparel That Appeals To Millennials
Web Exclusive

Millennials influence a lot more than social media and the popularity of avocado...

How To Capture High-End Clients: The Product You Need To Know
How To Capture High-End Clients: The Product You Need To Know
Web Exclusive

High-end (aka high-spend) clients are the holy grail of customers, but capturing...

Q&A: Why Decorators Need Online Design Tools
Q&A: Why Decorators Need Online Design Tools
Wearables

Many apparel decorators and distributors worry about how they can compete with...

Distributors, Decorators Share Business Fears
Distributors, Decorators Share Business Fears
Wearables

As a small-business owner, what are some of your biggest fears? We checked in with...

Pepsi Has A New Promo Products-Fueled Rewards Program

Once upon a time, Pepsi was the choice...


Promotional Products and the #RedforEd Movement

Teachers are seeing red - and they want...


Charles River Apparel Builds Teamwork Through Mini Golf

Top 40 supplier Charles River Apparel...

Kaeser & Blair Hosts 4th Annual Sales Leader Summit

Top 40 distributor Kaeser & Blair...


Online Stores Are Changing Sports Fundraising for the Better

The importance of fundraising in youth...


World Cup History Transformed Into Animated Tapestry

If you love soccer and embroidery, then...

Promo Market to Target: Sports Leagues
Promo Market to Target: Sports Leagues
Advantages

Scoring sales with clients in this massive market is simple: be their go-to teammate in...

Instagram Takeover: Vantage Apparel
Instagram Takeover: Vantage Apparel
Web Exclusive

Vantage Apparel (asi/93390), the Avenel, NJ-based supplier and decorator, is the...

How To Sell Trophies and Awards
How To Sell Trophies and Awards
Advantages

The "everyone gets a trophy" approach to youth sports may have its detractors, but...

Must-Have Wearable Technology
Must-Have Wearable Technology
Advantages

One in four Americans owns a wearable device, and the number just keeps rising. The...

In Memoriam: Fran Ford
In Memoriam: Fran Ford
Web Exclusive

Remembering an industry icon of the highest order, who passed away on Monday, May 21.

Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups
Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups
Web Exclusive

Modern life has people stressed out. Everything from the rapidly quickening pace...