Strategy

The Best Way for Brands to say 'I’m Sorry'

Advantages

In this new format, ASI’s editors and writers discuss major branding trends.

How To Maximize Profits With Magnets

Web Exclusive

Promotional magnets are super customizable for your customers, as well as a low-cost...

Promos Were The Secret Ingredient At Bar Convent Brooklyn

Bar Convent Brooklyn was an event...

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Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986)...

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Your Complete Guide To Mastering The Sale: Embroidered Patches

Embroidered patches are classic and...

Soccer Collaboration Logo Causes Controversy

Web Exclusive

Just in time for the FIFA World Cup, UNDEFEATED, a boutique sneaker retailer in Los...

Changing Perceptions Of Promo Apparel

Wearables

End-buyers don’t have high opinions of branded garments. Here’s how you can change thei...

Why Puzzles Make The Perfect Pitch

Web Exclusive

In today's world of immersive technology, one type of promotional product stands out...

Give The Gift Of Better Branding With Unique Gift Sets

Web Exclusive

Don't let your clients get bored with the gift sets you're offering. If you want to...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

The Garden State is poised to get a...

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Useful Safety Kits

The Scout's motto of "Be Prepared"...

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Q&A: How Branding Raises Apparel Perceptions

Branded apparel doesn't have the ...

4 Products That Put A New Spin On The Basic Bag

Papa's got a brand-new bag - maybe it's...

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5 Benefits Of Custom Floor Mats

How can companies make a positive impact...

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Nike Refuses To Supply Cleats For Iran Soccer Team

Geopolitical tensions have interfered...

Google Adds New Promotional Features

Web Exclusive

Google has just made it easier for small businesses to attract new customers while...

Promos Abound at Philly Pride Parade

Web Exclusive

Rainy weather on June 10 didn't wash away the spirits of the hundreds who gathered in...

How To Achieve Excellent Customer Service (And Drive Repeat Purchases, Too!)

Web Exclusive

Lots of distributors place one-time orders for customers, but it takes extraordinary...

5 Ways Fashion Apparel Will Increase Your Business

Web Exclusive

Don't let your sales approach be so last season. If you want to capture the...

Contest: Vote For The Best Marketing Video in the Promotional Products Industry

Web Exclusive

There's a new champion in the making. As part of its annual Promotional Campaign...

Promos On Display At Cannabis World Congress & Business Expo

Web Exclusive

Business leaders, consumers and advocates gathered at the Cannabis World Congress...