Strategy

Starbucks Releases Autumn-Inspired Merch

Web Exclusive

Starbucks and ban.do teamed up to collaborate on the promotional products collection, w...

ASI Awards Three Interns College Scholarships

Web Exclusive

ASI recently awarded $1,000 college scholarships to three interns who participated in...

HBO Offers Game of Thrones ‘Back to School’ Swag

Fans pining for the return of the...

---

Sell More Than Shelters: Increase Order Sizes With Add-on Accessories

You know E-Z UP ® is the industry...

---

Expert Secrets: Your Opening Makes all the Difference

In this two-minute video, sales trainer...

How to Sell to the Savvy Prospect

Advantages

The best reps ask savvy prospects about their business goals and give them more product...

5 Reasons Made-In-USA Apparel Increases Orders

Web Exclusive

Made-in-the-USA apparel can mean big orders for you if you know the benefits your...

Customization in the Promo Products Industry

Advantages

Consumers are demanding fully customized and personalized items. Can the promotional pr...

Trend Alert: College Football Merch

Web Exclusive

College football is back, and we're pumped. Viewing the new season through a...

How to Increase Your Margins With Direct-Mail Magnets

If your clients aren't investing in...

---

Classic Clocks & Watches

These time-honored promo products are...

---

Video: Translating T-shirt Trends

T-shirts are ubiquitous. More than 2...

Enter the Wearables Apparel Design Awards

We've extended the deadline of the...

---

Wearables News Briefs - September 2018

Storm Creek  (asi/89879) has released...

---

Promo Talk: Larry Alford, Axis Promotions

Candid opinions from industry pros.

How to Make the Best First Impression With Your Website

Advantages

A company’s website is often the first stop of B2B buyers, so it’s important to have a ...

Merch Win: Marvel’s ‘Super Hero Day’ Promos

Web Exclusive

The initiative sees Marvel Entertainment partnering up with professional sports teams f...

How To Customize Your Lanyards

Wearables

You can embroider tiny logos or small block text onto lanyards to give brands an extra ...

Case Study: Google Goes Live

Advantages

YR Live, a live customization experience agency based in the U.K. with offices in Los...

US or Europe: Which Team Has the Better 2018 Ryder Cup Merch?

Web Exclusive

ASI’s editorial team had a look-see at the teamwear/branded apparel in four product cat...

New Captain Marvel Merch-Marketing Has Fans Excited

Web Exclusive

Before the movie, the merch. So it is with the film Captain Marvel . Due out in...